Listing Courtesy of LONG AND FOSTER-BETHANY
When you put your home on the market, one of the decisions it’s easy to overlook is whether to engage a South Bethany home stager. Especially if you know you have a good eye for décor or have experience in the visual arts, it may not seem necessary to call in a heavy-duty home staging pro to get your place in shape to sell.
It’s certainly not a requirement for listing, but using a professional home staging company can be invaluable for a number of practical reasons:
That does give it a warm, comfortable feeling, but that’s seldom as saleable as a home that presents itself as open and slightly under-furnished. Prospective buyers react favorably when they can easily picture their own belongings in the living spaces. A South Bethany home stager is expert at knowing how to achieve a clean, less lived-in atmosphere with a minimum of disruption.
Most are necessarily so close to the product (their home) that it’s next to impossible to see it with fresh eyes—the way the prospects will. One of the costly fallouts can be decisions to make repairs and renovations that don’t increase the home’s value by as much as they cost. Some such improvements (like over-painting interior or exterior areas) actually comprise décor choices best left to the future owners. A professional stager has field experience and a good sense for which updates are cost-efficient—and which could be counter-productive.
You stand to earn back more than you spend
Engaging a South Bethany home stager can cost anywhere from hundreds to thousands of dollars. That might seem like an iffy decision since you can’t know that it will ultimately pay off…but it’s tempting when you realize that successful pros are in business because of their track record of making South Bethany houses look great—great enough t become worth more money to buyers!
Using a professional South Bethany home stager is just one of the ways we create successful home sales. If you are looking to list your South Bethany home, call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
One strategy for selling your Sussex County home is to recognize the segment of the general public most likely to appreciate its inherent features, then be sure your sales approach will appeal to them. That doesn’t mean you will turn your back on all the other groups of buyers, of course—but it does mean you will make a deliberate effort to be especially sensitive to that group’s preferences, and highlight the features that are most likely to top their wish lists.
When the Target Audience is Empty-Nesters…
The majority of current Sussex County empty-nesters belong to the baby boomer generation. They are somewhere between 50 and 68 years of age, and there are about 75 million of them in the U.S.—nearly a quarter of the population. Empty-nesters are parents who currently don’t have any of their kids living with at home. Most empty-nest buyers are looking for a permanent address to settle down in as they hit their later years. The question is, what features make a home most desirable to empty nesters?
What can be slightly tricky about general rules for selling a home to this population is that although most are set on downsizing, they don’t want to feel shoehorned into their space, either. Empty-nesters are often moving out of a home that has become demonstrably too large after the kids moved out. But that can also mean that they are used to a lot of space—probably don’t want to be crammed into a tiny house that can’t accommodate children and grandchildren when they do come to visit.
It’s going to be a compromise. “Moderate space” would most likely be no more than 3 bedrooms and no fewer than 2—with two bathrooms the norm. This description offers nesters the possibility of catering to hobbies on a day-to-day basis, while still allowing some accommodations for guests. More significant properties—those with 4 or more bedrooms— are more likely to find success by marketing messaging that points toward growing families.
Easy to Maintain
As always, it’s a selling ‘must’ to ensure that your Sussex County home is shipshape! When prospects are able to see how much care you’ve put into your property, they are that much easier to interest than when it’s clear they will be required to come up with their own extra sweat and budget dollars. When you know that part of your preparation will include replacements, it’s a good idea to emphasize ease of maintenance in your choices. Examples are gutters that are shielded, windows that tilt up for easy cleaning inside and out, etc.
Whether or not your home is likely to attract Sussex County empty-nesters, knowing what part of the market will have the most likely prospects—and how to shape the sales messaging accordingly—is part of the no-obligation consultation I offer everyone who is deciding how they will go about selling their home. Give me a call to schedule one this week! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestate.com