Listing Courtesy of SUNRISE REAL ESTATE - LEWES
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Successful Delaware real estate agents almost universally share some common personality traits. Among them is one skill that’s not usually mentioned when it comes to real estate agent requirements. By the time we’ve been on the job for long, Delaware real estate agents have necessarily become really experienced and skilled drivers!
When I’m chauffeuring a buyer on a Delaware property tour, the car radio is turned down. That’s because we have much to chat about—everything from impressions from the homes we’ve just seen and background information on the next to the latest intelligence on neighborhood happenings. It’s an enjoyable part of my day.
But when I’m by myself, driving solo to or from an appointment, the radio is probably on. That’s how I know that all summer long there’s been a raft of commercials from a company pitching the idea that truly successful people don’t spend 24 hours a day tending to their main business. The most accomplished among them know “the secret” of how to control “both money and time” (by which is meant their own time). The spiel is actually a promotion for a self-help company that promises to school their customers in “how to create multiple income streams.”
I couldn’t agree more. Not about that self-help company, which may or may not dispense useful advice. I mean about the genius of fostering multiple income streams. Delaware real estate agents have seen it in practice, and it works as advertised.
Even better, you don’t have to take a special course in business strategy to cash in on the concept. Just identify one of the current Delaware listings that would make a good rental property, double-check the arithmetic that forecasts positive cash flow combined with underlying principal appreciation, and act to become one of Delaware’s real estate investors with multiple income streams generated by Delaware rental properties.
I know how to help with the whole process of broadening your income sources. It’s a process that can start as soon as you give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.