Listing Courtesy of SUNRISE REAL ESTATE - LEWES
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
When the Delaware weather turns sizzling, you might think that house showings might go better by holding off for milder weather. After all, as the mercury rises, energy levels tend to wilt, so prospective buyers willing to take on a big initiative—like lining up a new house—might seem to be in short supply. You might think that—but the evidence actually points in the opposite direction.
It seems that the hottest weather invites more home buying instead of less. At least that’s what the National Bureau of Economic Research suggests—and experts at Fannie Mae agree.
The NBER finds that “warm weather may have a positive impact on home sales.” In warm weather, if a home has features like access to a swimming pool or A/C, “buyers can see themselves enjoying the home on a nice day.”
Indeed, Fannie Mae’s research into how consumers feel about buying a home at different times of the year points to a similar seasonal effect. Part of Fannie’s Economic & Strategic Research Group’s findings line up with real estate’s well-known seasonal bias. Part of the strength of Delaware’s traditional spring and summer selling season may be due to prospective buyers’ need to make a change before the new school year starts, but if so, it’s a strong enough incentive to obscure any discomfort brought on by the July and August heat.
It’s all welcome news for homeowners planning Delaware house showings at this time of year—but it’s still a good idea to make some weather-wise adjustments. Here are 5 tips for hot weather house showings:
If your Delaware home has excellent cooling systems or an inviting swimming pool setup, now is the time to make the most of it. Give me a call to see if we can get started before summer starts to slip away! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.