Listing Courtesy of RE/MAX ASSOCIATES
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Staging your Delaware home for showings will always be a time-eater. The word itself is indicative: “staging” means transforming your busy household into a theatrical set. In addition to thoroughly cleaning every nook and cranny, it usually means spending on paint and a variety of minor supplies to tweak the production. The actual visits come, by potential home buyers interrupting your schedule (sometimes with very little notice).
If you have kids, keeping the staging in pristine condition must clear an extra hurdle. When the kids spill food on the floor (or leave toys underfoot for potential home buyers to trip over), selling your home can turn into a hand-wringing ordeal. It needn’t be. Here are a few sanity-preserving pointers:
Designate one room for the kids
While it may be impossible to totally prevent kids from being messy, we can keep the youthful chaos quarantined to one room. Designate the place in the house that will be the “kid’s area” so that the cleanup in advance of a showing becomes more manageable.
Keep the show towels separate from the real towels
A successful Delaware staging routine pays special attention to focal points in the kitchen and bathrooms. Both should come as close as possible to a model home’s—which makes it crucial to keep a separate set of unused towels and floor mats to switch in whenever the home is going to be viewed. (There should be no secrets within a family, except maybe for this one: make sure the kids don’t know where you hide the show towels!)
Clear the “stage”
There are many items we keep handy that aren’t essential for day-to-day living. Whether it is unnecessary pieces of furniture or extra boxes full of toys for the children, these things combine to contribute to a sense of cluttered spaces. Stashing as much clutter as possible in a temporary storage unit will make your staging cleanup jobs much easier. It will also contribute to the clean uncluttered appearance home buyers find appealing.
Thinking of selling your home in Delaware this winter? I have a marketing plan for this season’s market ready to go – Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.