Listing Courtesy of LONG AND FOSTER-BETHANY
In North Bethany real estate as in many other businesses, successfully drawing the public’s attention, then communicating value, are what separate can-do practitioners from the pack. It’s pigeonholed under "marketing" instead of "selling" because the latter sounds more like a one-on-one activity, whereas "marketing" depicts the kind of effort that goes out to the world at large.
The past couple of decades have produced sea changes in the way Sussex County real estate brokers and agents need to approach their marketing approach. It’s not just the way all the advertising and communications media have been transformed; it’s also the expectations of the people they are intended to reach—the buyers. When a homeowner intends to put his home up for sale, one way to insure success is to be aware of the elements that make up any marketing plan designed to take advantage of today’s 2015 North Bethany real estate marketplace.
Technology is at the forefront of good marketing, and today’s Realtors® can choose to put it to their clients’ advantage. A responsive website, striking visuals, good content, and specific details to accompany their business cards, brochures, and other traditional marketing materials build more than their own brand—they launch every client’s North Bethany real estate listing across the virtual Universe!
Today’s real estate market rewards creativity more than was hitherto the norm. Because the web has made so much information so accessible, having a knack for standing apart from the crowd is more important than ever. Using techniques to attract attention is the first step in guaranteeing marketing success, so understanding search engine optimization (and using that knowledge regularly) is vital. In fact, it’s one of the reasons I make sure to post this blog regularly!
A social media presence is a must for anyone conducting real estate in North Bethany—and it just so happens that it’s the perfect venue for Realtors® to shine. It’s a very personal (well, not quite an in-the-flesh handshake—but as personal as electronics allow!) way to expand networks and engage people in a diverse cross section of prospective audiences.
Using electronic and social media is part of the story, but monitoring their effectiveness ("the metrics") is a necessity to track how well they are working. By tracking this information and using the results to take advantage of what works best, every North Bethany real estate client shares in maximizing their listing’s exposure.
Effective real estate marketing uses ongoing research—and the strategy and energetic tactics that reach out to take advantage of the whole spectrum of today’s communication resources. If you are thinking of listing your own home, I hope you’ll give me a call to see all that I can do for you!
Selling your Delaware house is a lot easier when you have an experienced professional relieving you of the lion’s share of the work. I spend full time dealing with the ins and outs of marketing, dealing with qualified prospective buyers, and making sure the Delaware and Delaware technical requirements are met to the letter. That means that the lion’s share of what you need to deal with are the finishing touches of showings and open house presentations.
But long before any marketing can get under way; before an eye-pleasing Delaware listing can be created—and even before a final choice the right Realtor® is made—two formidable opponents have to be met and conquered. Taken individually, neither is nearly as imposing as when they team up. But when they work together, they can stall the initiation of any Delaware house selling initiative for months—even years. Unfortunately, they’re always hanging around the house, waiting to cause trouble.
The villains are inertia and its helpmate, clutter.
Inertia is the force that pushes you back in your seat when your jetliner takes off. It’s the force that keeps the car moving after you’ve taken your foot off the gas. It’s the physical property of a body at rest (or in motion) that opposes a change in what is happening at the moment.
In the realm of homeownership, real estate inertia is the natural tendency to stay put in your familiar home setting. Rather than upsetting the applecart by striking out in a new direction, it’s the understandable propensity to leave well enough alone—even when the familiar home base is no longer as suitable a venue as it used to be.
This despite the fact that as our family or work or financial situations evolve, sooner or later most everyone will overcome house-related inertia and start thinking about selling and finding a better fit. That might be larger or smaller, grander or simpler, or simply more conveniently located. That’s when inertia’s partner comes into play to stop everything.
Clutter is all the stuff we’ve built up to make our lives more comfortable—and there is a lot of it we could do without. But the idea of actually addressing which things are disposable, and thenactually disposing of them? Well, nobody in his or her right mind wants to tackle that (at least not right now).
To make a mathematical formula for this common phenomenon:
inertia + clutter = later
The foolproof strategy for overcoming the two scoundrels is to cut the clutter part down to size. Tackle one room at a time. It works. True, this involves overcoming a certain amount of inertia—but nothing like the mountain of the stuff that thinking about the whole household full of the stuff involves.
My i + c = l formula probably might not be included in any physics textbooks, but it’s a good one to remember as soon as you begin to think about selling your own Delaware house. Also good to remember around the same time is to give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.