Listing Courtesy of LIGHTHOUSE REALTY GROUP INC
When you are selling your Bethany Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Bethany Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Bethany Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Bethany Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Bethany Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
First of all, a Spoiler Alert: It’s not fair to peek down where the answers are! Now that we’re clear on that, this is a quiz that will tell you how "Decade Sensitive" you are when it comes to Sussex County home décor. It took a little browsing around to put this together, but it sure was fun.
The idea is to match the décor item with the decade it is most closely associated with. Ready? GO!
A. Popcorn Ceilings
C. Sherwood Green & Stratford Yellow
D. Stainless Steel Appliances
E. Shag Carpets
F. Sustainable Materials
G. Kitchen Islands
Now that you’ve matched the items with the decade, you’ve probably noticed that there is a lot of ambiguity here, because Sussex County home décor themes didn’t just go in and out of style at the beginnings and ends of decades. The answers are combed from a variety of sources, but here is what the consensus (sort of) agrees on:
The 50s: Answer-C. Sherwood Green and Stratford Yellow were first popularized for kitchen appliances during the postwar era. The 50s can be forgiven for these unnatural apparitions, which might have had something to do with the advent of vinyl flooring in the kitchen …
The 60s: Answer-A. Popcorn Ceilings – Thank you, The 60s, for giving us this innovation. They were popularized for conveying a "textured" look, adding insulation, and cutting down sound. We’ve been scraping them off ever since…
The 70s: Answer-E. Shag Carpets (of course!). Sometimes associated with the 60s, but unmistakably reaching peak popularity in the 70s, a "period when wall-to-wall carpeting was fairly new." Its fluffy look and feel remained popular until The 90s, when it is said to have "faded into oblivion." Hardly—it’s still causing vacuum cleaner jams in Sussex County homes with cool "vintage" décor.
The 80s: Answer-B. McMansions, aka "garage Mahal," "starter castle," and "Hummer home." They may have been around since The 70s, but the term first appeared in the Los Angeles Times in 1990. Even the wisecracking nickname couldn’t curb the irresistible advantages of the mass-produced luxury home. Unexpectedly, some of them turn out to have been quite well-built.
The 90s: Answer-G. Kitchen Islands. If you placed these in The 80s, you’ve got a good argument, because that’s the era when modern kitchen design really took off. In The 90s, though, the ‘island’ first took its place in the majority of new kitchens spacious enough to make it practical. They are still everywhere, so you’re forgiven if you put them in The 2000s or Now.
The 2000s: Answer-F. Sustainable Materials. Even defining "sustainability" can get you into an argument (it could be salvaged wood countertops; might be granite), but the Green movement that took off in The 60s began to get serious government support in the New Millennium.
NOW: Answer-D. Stainless Steel Appliances. You can’t get away from them: today’s prospective Sussex County home shopper is finding glistening stainless steel refrigerator and oven doors in kitchens all over the place. This finish may have been around for more than a decade, but is NOW available at so many price points it’s hard to think of a single décor item that is as widespread—or one that’s more likely to stay popular long into the future.
With or without the stainless steel appliances, if yours is one of the Sussex County homes that will be listing this spring, do give me a call!