Listing Courtesy of Keller Williams Realty of Delmarva
When you are selling your Bethany Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Bethany Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Bethany Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Bethany Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Bethany Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
It’s the kind of “problem” many would like to have: a buyer has just made an offer on your home — and you hadn’t even listed it for sale!
Turns out, it’s not all that uncommon for “house-stalkers” (or their determined agents) to slip notes into owner’s mailboxes or just knock on the door and ask to buy the house. It’s a house-hunting strategy that has worked for all kinds of buyers who are unimpressed by the homes they find on the market.
For anyone up in the air about selling your home in Delaware, here are some questions that can lead to a rational decision:
Were you planning to sell in the future?
If so, how far into the future? 20 years? If that’s the case, unless it’s an astounding offer, better stay put. But if you were considering selling your area Delaware home within the coming 5 years, seriously entertain the offer! Making the most of unexpected happenstances is a calling card of successful people from time immemorial.
Is the return on your investment substantial?
Except in a financial emergencies, selling your home in Delaware is never a good idea unless you are getting a solid return on your initial investment. (Not just the initial price: include renovations, additions and your own sweat equity). If the offer qualifies on this dimension, it’s time to engage a professional home appraiser to give you an expert view of what your property is really worth in the current market.
Are you ready to move?
We all have emotional connections to our homes, especially after we’ve invested much effort into shaping its look and feel. Part of your decision that’s as important as the financial side comes with considering where you would live after the sale. Gauge whether your excitement over a new house, neighborhood and even a new city outweigh the feelings you have for your current home.
If opportunity comes knocking at your door, it never hurts to consider! And if you are thinking of selling your home in town in any case, give me a call to go over the numbers!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.