Listing Courtesy of LAYTON ASSOCIATES REAL ESTATE
If you own a luxury home in Bethany Beach, this will be good to know: according to researchers at DataQuick, the number of homes sold at more than $1 million rose nationally by 37% in the first half of 2013. Recently, the Wall St. Journal headed its Mansion section with “the recovery in high-end real estate,” and Bloomberg reports that luxury home prices in the biggest four cities that had fallen nearly 46% during the downturn have now more than doubled.
If the formerly-missing luxury home buyers have been buoyed by record-breaking Wall St. returns, it’s not surprising that they’re now ready to come out of hiding. For some owners of luxury homes in Bethany Beach, that’s what they’ve been waiting for.
Of course, marketing a luxury home in Bethany Beach takes a deft hand. Selling any product in the luxury category requires some familiar skills: since the price tags are top-tier, the buyers require service and goods to match. The ‘customer’ is a successful person; someone whose time is important; who is likely well-schooled in discerning quality that goes beneath the surface and who won’t hesitate when it comes to making important decisions.
To appeal to discriminating prospects, you need first class marketing. Briefly, here are some of the technical points I advise my clients to keep in mind when I list their luxury homes:
We will be targeting a very narrow segment of the population. Our advertisements need to be placed on websites and in luxury publications that those buyers frequent. It’s important to realize that placement in elite publications will enhance a property’s perceived value by association.
When people purchase a luxury property in Bethany Beach, they aren’t just buying a house; they are reinforcing a preferred way of life. That means the community should be a prime selling point. You have insider knowledge of your community—knowledge that I as your agent can use in marketing. When potential buyers have a sense of being in the know, it allows them to more confidently picture life in their new community.
Successful people usually regard themselves as standouts because, well…they are! It’s hard to find the luxury home buyer who wouldn’t choose a distinctive property over one that, even though luxurious, isn’t special in some way. That’s why we carefully identify the points that make a luxury home in Bethany Beach unique—then tell that story!
If you are preparing to sell your Delaware luxury property, it’s also important to team with a Realtor® with the contacts and networks that keyed to that segment. For a completely confidential property evaluation, contact me today to see what your luxury home might be worth in today’s market!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
Halloween in Delaware is the one day in every year when the regular order of things gets a thorough shaking up. For one thing, it’s the single day of the year when we expect our doorbell to be ringing non-stop for hours on end. It’s certainly the only time when prudence dictates that we stockpile bowls full of treats to serve as ransom payments against demands for booty from an onslaught of pint-sized masked neighbors.
For Delaware’s small fry, if all goes well, Delaware’s Halloween ranks right up there with birthdays in terms of fun and excitement—possibly because of the aura of good-natured bounds-testing that seems to hover over the proceedings. When else does everybody get to dress up in disguises? When else might some perfectly dignified adult don an eyepatch and start talking like a pirate? When else does practically the whole of Delaware agree to engage in a tradition that disrupts the normal order of things for the express purpose of just having some fun? Who thought this thing up, anyway?
For parents who may or may not find themselves costumed this Tuesday, the fun will be somewhat tempered by the grownup’s job of keeping everybody safe amid the spooky mayhem. Without spoiling the fun altogether, the most-noted Halloween safety concerns for Delaware homeowners are:
· Keep your property’s walks and stairways well-lit.
· Place pumpkins and other Halloween decorations well off to the side to prevent their becoming tripping hazards.
· Secure pets away from the mayhem. Even the best-behaved may lose their cool after hours of doorbell ringing and screaming kids.
· Avoid homemade treats and loose candy—parents can’t trust them.
· Don’t leave treats outdoors for the kids to take. They can be tampered with.
Health authorities aren’t shy about advising parents to temper their little goblins’ candy intake. One good tactic: reserve a particularly enticing new toy to trade for a goodly amount of the sugary swag.
Here’s hoping your family has a safe and moderately sane Delaware Halloween. As soon as things get back to normal, I’ll be here, ready to assist with your next Delaware real estate venture! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com