Listing Courtesy of LAYTON ASSOCIATES REAL ESTATE
If you own a luxury home in Bethany Beach, this will be good to know: according to researchers at DataQuick, the number of homes sold at more than $1 million rose nationally by 37% in the first half of 2013. Recently, the Wall St. Journal headed its Mansion section with “the recovery in high-end real estate,” and Bloomberg reports that luxury home prices in the biggest four cities that had fallen nearly 46% during the downturn have now more than doubled.
If the formerly-missing luxury home buyers have been buoyed by record-breaking Wall St. returns, it’s not surprising that they’re now ready to come out of hiding. For some owners of luxury homes in Bethany Beach, that’s what they’ve been waiting for.
Of course, marketing a luxury home in Bethany Beach takes a deft hand. Selling any product in the luxury category requires some familiar skills: since the price tags are top-tier, the buyers require service and goods to match. The ‘customer’ is a successful person; someone whose time is important; who is likely well-schooled in discerning quality that goes beneath the surface and who won’t hesitate when it comes to making important decisions.
To appeal to discriminating prospects, you need first class marketing. Briefly, here are some of the technical points I advise my clients to keep in mind when I list their luxury homes:
We will be targeting a very narrow segment of the population. Our advertisements need to be placed on websites and in luxury publications that those buyers frequent. It’s important to realize that placement in elite publications will enhance a property’s perceived value by association.
When people purchase a luxury property in Bethany Beach, they aren’t just buying a house; they are reinforcing a preferred way of life. That means the community should be a prime selling point. You have insider knowledge of your community—knowledge that I as your agent can use in marketing. When potential buyers have a sense of being in the know, it allows them to more confidently picture life in their new community.
Successful people usually regard themselves as standouts because, well…they are! It’s hard to find the luxury home buyer who wouldn’t choose a distinctive property over one that, even though luxurious, isn’t special in some way. That’s why we carefully identify the points that make a luxury home in Bethany Beach unique—then tell that story!
If you are preparing to sell your Delaware luxury property, it’s also important to team with a Realtor® with the contacts and networks that keyed to that segment. For a completely confidential property evaluation, contact me today to see what your luxury home might be worth in today’s market!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
Whether you are investigating Delaware rental housing activity because you’re looking for an investment or just a place to rent yourself, it’s important to become informed about the state of play in rental housing as a whole. It’s a picture that has been changing rapidly—one that’s unlikely to slow anytime soon.
Much is being written about the growing popularity of rental housing due to younger buyers who either can’t yet afford (or simply choose to avoid) taking on the commitment that homeownership entails. But that’s not the only factor contributing to what amounts to a nationwide shift in rental housing’s popularity.
This summer’s in-depth study by the Urban Institute presented four points explaining why “renting homes is overtaking the housing market.”
“Overtaking” may be an overstatement as it relates to today’s rental housing profile in Delaware, but there can be little doubt that the points are on target for the U.S. as a whole. It’s also inevitable that we can count on similar factors affecting Delaware’s rental housing future.
In brief, here are their findings:
· Renter profiles are changing. Millennials are not buying their own homes as early as previous generations, and many in the 65+ set are choosing to rent. As expected, new immigrants continue to choose to rent.
· Supply trails demand. High-end developments continue to monopolize new construction activity, neglecting the larger “more-affordable” sector.
· Renovations are lagging. Under-repaired rentals have resulted from inattention by investors…but some great ideas are making rehabilitation more cost-effective.
· Single-family rentals are becoming more popular. Multifamily projects have long been the focus of government programs, but that’s changing as single-family rentals leap in popularity.
It’s a cinch that both Delaware tenants and landlords will continue to be affected by the kind of national currents that continue to put pressure on housing costs—and rents. Against that background, the potential for Delaware rental housing candidates should be well worth a hard look where investment goals make it appropriate. I’m here to put my deep market knowledge and experience at your service! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.