Listing Courtesy of KELLER WILLIAMS REALTY
Staging is to an Bethany Beach home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Bethany Beach home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Bethany Beach digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Bethany Beach Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
When you are close to buying a new home in Bethany Beach, one news item that definitely becomes more interesting than usual is the status of current mortgage interest rates. All those little ads on the side of the screen that blink at you with Mortgage Interest Rate Alert! and Lock Lowest Home Interest Rate NOW! that you are accustomed to ignoring may also suddenly rate a second look—although you quickly learn that the promised Bethany Beachmortgage interest rate won’t be revealed unless you surrender a lot of personal info to the advertiser.
If you decide to avoid blabbing your email address to the internet (certain to put you onto yet another advertiser’s database), you probably do what I do—which is to check the legitimate news sources for their mortgage interest rate commentaries. When you do that, it’s reassuring when you find words and phrases like widely expected and as predicted (or even minor correction or following recent trends). When you are not quite ready to apply for your own mortgage, sudden interest rate lurches make budget projections less reliable.
So you would have expected it to have been reassuring when last week, as predicted, the Fed raised its Fed funds rate—the basic interest rate banks pay—by just a teense: a quarter of a point. Pretty much as had been widely expected. That may be an understatement; such a move had been thought imminent by many experts for years.
But last week’s Fed action didn’t quite follow through on the as predicted and widely expected fronts. Instead, we got words like ‘paradoxical’ (Mortgage News Daily); ‘fear mongering’ (CNN Money); ‘volatile’ (themortgagereports).
The good news for potential mortgage applicants was that the disarray the commentaries were describing had nothing to do with what homebuyers were likely to encounter. Instead, it described the problem the commentators were having explaining what the initial fed funds hike had caused: a slight fall in mortgage interest rates!
“Lenders easing up on home loans” and “Fed hike no biggie for mortgages” were stories from CNBC—and they were typical. “Mortgage Rates Slightly Lower Ahead of Holiday Week” was what Mortgage News Daily had found to be the paradoxical descent—eventually deciding it could be explained at the bond market level (traders had erred on the side of caution before the Fed’s announcement).
By Friday, loan originators were unanimous in suggesting that ‘today may be a good day to lock’ (but then again, to loan originators ‘today’ is always a good day to give them business). There was an underlying theme to most of the commentaries: expect a bounce in mortgage loan rates before too long. Probably, but not certainly—especially if you kept in mind Motley Fool’s “3 Predictions That Were Totally Wrong in 2015.” In addition to the Fed Funds rate and Treasury Note miscues, there was one we all would have shared: a barrel of crude oil ended the week priced at $40…about half of what the experts projected last January.
One fact that doesn’t involve any guesswork: by historical standards, today’s Bethany Beachmortgage interest rates remain in the ‘very low’ range. That means it’s still a good time for buyers and seller to give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.