Listing Courtesy of RE/MAX REALTY GROUP REHOBOTH
There are many generalizations that can be truly instructive for homeowners with Rehoboth Beach homes for sale. The undeniable importance of “location, location, location!” is a good one; de-clutter! as a main order of business is another…as is the wisdom of researching neighborhood comparables.
Anybody with homes for sale in Rehoboth Beach can usually visit the National Association of Realtors® website for useful nuggets of that kind of information. However, one article that appeared there last week seemed to me to be less than real estate gospel—although it was thought-provoking. It dealt with features that might make some homes for sale harder to sell; features that most people might assume would improve rather than curtail a home’s appeal.
The article named seven otherwise “awesome” features that the author, Jamie Wiebe, thought belonged in that category.
First was a school next door, for the main reason that traffic tie-ups deter many buyers. That’s a pretty common complaint, yet even the author had to admit that younger buyers might see the advantage of having school within walking distance. This one is a tossup—but having school a block or two away would have to be a plus!
Next came middle-of-the-action location, meaning homes for sale on busy streets, because while “you might be intrigued by the activity,” future buyers might not. That’s true of any home for sale and any feature, of course; but it’s probably true that there is some degree of risk that the current popularity of being able to walk to frequent destinations (rather than drive or use public transportation) might fade over time.
More possible minuses were assigned to multistory homes for sale (which might be avoided by older prospects shunning stairs); big backyards and small backyards (fear of yardwork for the former, lack of privacy for the latter); a swimming pool (admittedly, a must in warm climates); and tile flooring (difficult to remove). That last one is where local readers with Rehoboth Beach homes for sale might realize that citing these ‘drawbacks’ is not a uniformly useful exercise, since potential buyers who appreciate the beauty and easy maintenance of tile flooring might not be giving much weight to how difficult it is to remove. And come to think of it, people who garden might actually be willing to pay more for homes with big backyards! Just as people who hate mowing might…etc.
But we shouldn’t be too critical of the author’s approach. It’s always a good idea to consider the pros and cons of how a property will be greeted by the public. And the seventh feature is one I think every Rehoboth Beach real estate professional will agree is questionable: over-the-top renovations. The risk of striking some prospective buyers as ostentatious is possible, but the higher probability is of pricing yourself out of the market.
Part of what I offer is marketing that emphasizes a property’s most marketable features in an unarguably positive light. Give me a call if you are interested in going over how your own home is likely to fare in today’s fall market! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.
Sometimes what you don’t say in your Delaware real estate listing can be as important as what you do. Your marketing will necessarily include all sorts of numerical info your agent enters for Delaware MLS – but the main text itself is every bit as crucial. That paragraph has to be more than a summary of structure and land because it’s actually your most important ad. Your agent must accurately describe the home while simultaneously reaching out to appeal to the corps of potential buyers.
Certainly, the most glaring shortcomings will always sour a real estate listing (bad photos, misspellings, etc.). But there are more subtle points that can slip by.
Phrasing should avoid negative-sounding words. “Dark” can perfectly describe a comfortable décor approach, but on paper, the word is a downer. “Old” is another one of those, while its first cousins “quaint” and “historic” are positive substitutes. “Needs work” will dynamite the perceived value of any home (who want to pay to have to do “work”?) — While “perfect canvas for your design touches” leaves a more positive impression.
The right language gives buyers a chance to form their own opinions once they’ve seen the property. Negatives stand a good chance of preventing that from happening in the first place.
Your Delaware real estate listing is your first chance to sell, so don’t neglect to mention less-obvious features: any unseen attributes that numbers alone don’t convey. The number of bedrooms, square footage, etc., can’t help a listing’s reader know that there is a finished basement. An extra-big garage or astonishingly beautiful window views need to be pointed out (but only if the adjectives are on-target).
In any case, be sure your home is prepared to show and sell before your Delaware real estate listing appears. Buyers can see how long a home has been on the market, and the more days and weeks that tick by, the less appealing a property can seem. But the fact is a well-marketed property is most likely to become a quickly sold property.
As your home closes in on its marketing debut, contact me to schedule a no-obligation consultation. I’m here to make sure that listing pops! Savvy shoppers; don’t sit on the sidelines, call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.