Listing Courtesy of KELLER WILLIAMS REALTY
One strategy for selling your Frankford home is to recognize the segment of the general public most likely to appreciate its inherent features, then be sure your sales approach will appeal to them. That doesn’t mean you will turn your back on all the other groups of buyers, of course—but it does mean you will make a deliberate effort to be especially sensitive to that group’s preferences, and highlight the features that are most likely to top their wish lists.
When the Target Audience is Empty-Nesters…
The majority of current Frankford empty-nesters belong to the baby boomer generation. They are somewhere between 50 and 68 years of age, and there are about 75 million of them in the U.S.—nearly a quarter of the population. Empty-nesters are parents who currently don’t have any of their kids living with at home. Most empty-nest buyers are looking for a permanent address to settle down in as they hit their later years. The question is, what features make a home most desirable to empty nesters?
What can be slightly tricky about general rules for selling a home to this population is that although most are set on downsizing, they don’t want to feel shoehorned into their space, either. Empty-nesters are often moving out of a home that has become demonstrably too large after the kids moved out. But that can also mean that they are used to a lot of space—probably don’t want to be crammed into a tiny house that can’t accommodate children and grandchildren when they do come to visit.
It’s going to be a compromise. “Moderate space” would most likely be no more than 3 bedrooms and no fewer than 2—with two bathrooms the norm. This description offers nesters the possibility of catering to hobbies on a day-to-day basis, while still allowing some accommodations for guests. More significant properties—those with 4 or more bedrooms— are more likely to find success by marketing messaging that points toward growing families.
Easy to Maintain
As always, it’s a selling ‘must’ to ensure that your Frankford home is shipshape! When prospects are able to see how much care you’ve put into your property, they are that much easier to interest than when it’s clear they will be required to come up with their own extra sweat and budget dollars. When you know that part of your preparation will include replacements, it’s a good idea to emphasize ease of maintenance in your choices. Examples are gutters that are shielded, windows that tilt up for easy cleaning inside and out, etc.
Whether or not your home is likely to attract Frankford empty-nesters, knowing what part of the market will have the most likely prospects—and how to shape the sales messaging accordingly—is part of the no-obligation consultation I offer everyone who is deciding how they will go about selling their home. Give me a call to schedule one this week! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestate.com
For Sussex County homeowners, the news was a long time coming. The bounce back from last decade’s dizzying plummet in the nation’s residential housing values has been underway for quite a while now—but those values hadn’t quite returned to their former heights.
Until last month!
The Wall Street Journal was early to break the long-awaited headline, “Existing-Home Prices Hit Record: $236,400.” Using just-released June sales numbers, the Journal reported that the nation’s average housing prices now topped the previous high water mark set in 2006. It meant that a lot of paper losses have been obliterated—and the return of full nights’ sleep for many U.S. homeowners who have long been underwater.
Another aspect of June’s housing report card could also ease nerves on a wider scale. USA Today led with it: “Existing homes were sold at the fastest pace in eight years…” It quoted the NAR’s Lawrence Yun as pronouncing this year’s spring buying season “the strongest since the economic turndown.”
That’s where the current housing market profile seems to differ in kind from the previous peak of $230,400, registered in July 2006. That mark was reached after sales volume had started to fall. Prices then followed, starting with a slow decline that continued until the spring of 2008, when the slump became a nosedive—unleashing the subprime mortgage crisis. The “bubble” of unsupported high prices had burst.
There was more glad tidings in last week’s news, as well. U.S. home builder confidence levels hit its highest mark in “nearly a decade” (WSJ). A rise in demand for apartment housing caused a jump of 9.8% in housing starts.
But the biggest news was the existing-home price rise, reported as having “rocketed” 35% since 2011, “benefiting current homeowners by giving them an opportunity to trade up to better homes or sell and cash out.” That’s the kind of spur that can stimulate the entire housing market.
With one economist (Andrew Hunter of Capital Economics) quoted as saying “the housing recovery has shifted into a higher gear,” it wasn’t surprising that other analysts were in agreement. “Don’t Laugh” read one headline from international observer Quartz.com; “the U.S. housing market is the best story in the global economy right now.” Reuters agreed about the implications. Their headline: “Strong U.S. housing data boosts dollar.”
Sussex County residents don’t have to be global investors to take advantage of this summer’s values. A simple call to my office is all it takes to get things started! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.