Listing Courtesy of HOME FINDERS REAL ESTATE CO.
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Sometimes what you don’t say in your Delaware real estate listing can be as important as what you do. Your marketing will necessarily include all sorts of numerical info your agent enters for Delaware MLS – but the main text itself is every bit as crucial. That paragraph has to be more than a summary of structure and land because it’s actually your most important ad. Your agent must accurately describe the home while simultaneously reaching out to appeal to the corps of potential buyers.
Certainly, the most glaring shortcomings will always sour a real estate listing (bad photos, misspellings, etc.). But there are more subtle points that can slip by.
Phrasing should avoid negative-sounding words. “Dark” can perfectly describe a comfortable décor approach, but on paper, the word is a downer. “Old” is another one of those, while its first cousins “quaint” and “historic” are positive substitutes. “Needs work” will dynamite the perceived value of any home (who want to pay to have to do “work”?) — While “perfect canvas for your design touches” leaves a more positive impression.
The right language gives buyers a chance to form their own opinions once they’ve seen the property. Negatives stand a good chance of preventing that from happening in the first place.
Your Delaware real estate listing is your first chance to sell, so don’t neglect to mention less-obvious features: any unseen attributes that numbers alone don’t convey. The number of bedrooms, square footage, etc., can’t help a listing’s reader know that there is a finished basement. An extra-big garage or astonishingly beautiful window views need to be pointed out (but only if the adjectives are on-target).
In any case, be sure your home is prepared to show and sell before your Delaware real estate listing appears. Buyers can see how long a home has been on the market, and the more days and weeks that tick by, the less appealing a property can seem. But the fact is a well-marketed property is most likely to become a quickly sold property.
As your home closes in on its marketing debut, contact me to schedule a no-obligation consultation. I’m here to make sure that listing pops! Savvy shoppers; don’t sit on the sidelines, call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.