Listing Courtesy of JACK LINGO REHOBOTH
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Rehoboth Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Rehoboth Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
Selling your Rehoboth Beach home during the holiday season may sound like a less than ideal game plan, but there are some advantages now present only at this time of year. It’s true that some extra effort may be called for, but it can be worth the endeavor: there are several factors that make showings at this time of year particularly promising.
The first advantage is the flip side of the greatest disadvantage: the slowdown in real estate activity we usually expect over the holidays. That relative paucity of active prospects means fewer showings, so the number of times you’ll be called upon to put your Rehoboth Beach property in peak condition will be smaller. The other side of that disadvantage? The showings we do expect will be to particularly motivated buyers. If they are interrupting their own Christmas and New Year’s activities to go house hunting, they probably mean business. And it’s also likely that they are motivated by a timing deadline. This makes those showings especially promising.
Another positive aspect to selling a Rehoboth Beach home at this time of year is how appealing the staging possibilities become—and with little extra effort. Your regular holiday decorations make the place festive and cheerful every year, anyway—usually little else will be needed to bring those enhancements into play for prospective buyers. Yuletide décor is automatically a kind of natural staging that brings out the cheeriest side of any home…and who doesn’t respond favorably to the scent of cookies in the oven or cider bubbling on the stove?
Along with those automatic holiday positives, owners selling their home in Rehoboth Beach do need to be careful to avoid some built-in potential downsides. Right now the sun stays lower—even at noon—than at other times of the year, so it’s important to make the most of the light that is available. Keep rooms well-lit and window drapes pulled back to allow as much sunlight as possible. Even during daylight hours, most rooms show their best with all lamps and ceiling fixtures turned on. Fireplaces are sought-after features—and this is the best time of year to make the most of yours by keeping a cheery fire blazing.
When you are selling your home during the holiday season you should also make the effort to keep your own schedule as flexible as you can—even more so than would ordinarily be called for. Potential buyers will have their own holiday obligations to attend to, and are often forced to jam showings into tight spaces. It can be worth it, though, when you keep in mind that holiday home shoppers are motivated prospects.
If this December and January look like opportune times to be selling your own home in Rehoboth Beach, it’s not too late to give me a call. I will be active throughout the season, helping Rehoboth Beach prospects find the home of their dreams—the home they will be making holiday memories in for many years to come! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.