Listing Courtesy of JACK LINGO LEWES
According to the National Association of Realtors®, active home-buying prospects are turning to the Internet in overwhelming numbers. If you have been a Harbenson house-hunter yourself anytime recently, this will not surprise you. Even after you’ve had to wrestle with an ever-expanding number of new computer apps, you know that when your computer (or notebook or smartphone) is working well, it’s unmatched for speed and breadth of access to what you’re trying to find.
In fact, 62% of those who search for their next home online wind up touring a real-life property after first viewing it online. For homeowners who have listed their Harbenson properties, that’s a healthy incentive to be certain that what they put online is as effective as possible. The more information you can provide these potential buyers, the better your odds of getting them in the door.
One great way to accomplish this is to include a virtual tour with your Harbenson listing. Showing individual photos has always been important, yet single photos alone can’t insure that potential buyers get an in-depth feel for a property. Too often they underplay details that could make a home a standout.
Most virtual tours include multiple angles of each room in the home, giving viewers a better sense of the size of each room and emphasizing more features than would otherwise be possible. You can also include carefully chosen shots picturing important exterior features like the scope of the backyard, the roominess of the garage, plantings in full bloom, etc.
The most well-structured virtual tours in Harbenson take buyers on an emotional journey — a progression through the property similar to what happens during a successful showing. If you want to spark interest, captivate potential buyers, and increase the chances of selling your property in less time, including a virtual tour is all but a necessity in today’s market.
Looking for a powerful marketing approach to sell your home this spring? A Harbenson virtual tour is just one small part of the marketing plan I can offer. Contact me today to see more of my marketing approach: it sells homes!
Most Americans have now arrived at the conclusion that it is a good time to buy a home. That’s the top line analysis from one of the country’s major mortgage creators, but there’s a secondary finding about credit scores that could also have a sizeable impact on Milton real estate activity. Some would-be Milton homeowners would benefit from learning the information—which is about misinformation.
The second annual “Wells Fargo Homeownership Survey” is a national survey of 2,016 respondents, and the source upon which last week’s Franklin Codel analysis is based. The excellent news for current and soon-to-be Milton home sellers is that a whopping 72% of respondents think now is a good time to buy a home. Most Americans also agree that “owning a home remains a vital part” of the American dream— and continues to be a key element in the strength of the nation.
Running counter to that upbeat survey result is the finding that despite the efforts of lenders (and the government) to make credit more available to potential mortgage applicants, two misconceptions are widespread enough that they are “holding many potential buyers back.”
ü The misconception that every buyer must have at least 20% for a down payment; and
ü A belief that credit scores alone determine whether an applicant will land a home loan
Under the heading The legend of the 20% down payment, Wells Fargo’s Codel points out that 36% of the general population (and larger proportions of minority groups) qualify for loans with lower down payment options— some of them as low as 3%.
But equally illuminating is what Codel has to say about the importance of credit scores. He is the head of mortgage production at Wells Fargo, so Milton home seekers can be expected to pay attention to what he has to say, which is that credit scores are not as all-important as most people think. Because creditworthiness is not determined based on a single factor, homebuyers should do some investigating of their options “before excluding themselves based on credit scores alone.” And when it comes to the actual scores themselves, it’s not true that a ‘good credit score’ has to be above 780. There are multiple models and investor guidelines—and under some of them, more than 660 “is generally considered good.”
If it’s true that Milton homebuyers agree that now is the time to make a foray into the market, it’s refreshing (and rare) to hear a top mortgage lending insider provide that kind of encouragement. His conclusion is that the cited misconceptions can be overcome with a “better understanding of how credit works”—and that a good lender will use a borrower’s “entire financial picture, not just credit score” to decide whether to issue a mortgage.
The takeaway is for prospective buyers to do some investigating to find out what their home owning prospects actually are: they might be pleasantly surprised. A good place to start: giving me a Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.