Listing Courtesy of LONG AND FOSTER-REHOBOTH
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
This season, success in selling a home in Sussex County will depend upon the same factors as always: location; quality; buyer appeal.
A home’s location—short of calling in the house movers—is pretty much what it is. The structural quality of workmanship and the level of maintenance that it’s received though the years can be gussied up where it shows (and should be!), but that, too, is largely a done deal.
Which leaves that other factor in selling a Delaware home—the little things that reach out to appeal to buyers. The difference between receiving a swift offer and not can hinge on what makes your home more desirable than others in its price range.
A good example is with closet space. Any property with a closet organization system will carry great appeal to a large number of prospective buyers. Likewise, advanced technological touches can stick in buyers’ memories at the end of a long day of house tours. They don’t even have to be expensive or whole-house systems: a simple programmable thermostat that can be accessed on a smart phone can be an interesting selling point that sticks in the memory. It’s the kind of touch that isn’t a great deal of trouble to install—but it can provide the edge that makes selling your home that much easier.
More extensive tech-savvy features, like tricked-out media rooms or home offices wired to the hilt, are also very hot right now (especially for today’s younger homebuyers) and can provide the edge you’re looking for—if.
What’s the “if”?
If when you are readying your home for showings and open houses, you-
It’s also possible that some appealing features are ones that you take for granted; you’ve simply gotten used to them, yet they ought to be emphasized. Often those are details that your agent will be helpful in pointing out. Whatever is unique and desirable will make selling your home that much easier.
If you will be selling your own Delaware home in this season, I hope you will give me a call. There’s never an obligation, but if you wish, we can go over your property to uncover the marketing options that will make it a stand-out: the one with the edge!