Listing Courtesy of OCEAN ATLANTIC SOTHEBY'S INTL REALTY
If you had to come up with a single characteristic that the most effective Milton home listings have in common, there are several good candidates:
A really well-crafted listing catches your eye with superior photography, for sure. But that’s not possible with every property. Good photographers know how to select the best angles, use light effectively, and eliminate distracting details (or at least downplay them). But since all homes aren’t equally photogenic, there are built-in limits to how even the most skillful listing creator can count on visuals to make a listing stand out.
Careful attention to detail is common in superior listings. The best Milton listings don’t skimp on the details, or on brief adjectives that further enhance them—especially when they serve to differentiate a home from the pack. You can test this for yourself by scanning through some of today’s listings in Milton. The best ones often have one or two relatively insignificant details that give a property character; that make it memorable. "Spacious walk-in closet" may not be nearly as important as "completely remodeled kitchen," but for a certain number of prospective buyers, that can turn out to be the one detail that strikes a responsive chord (and creates a mental note to check this one out!).
Descriptions that employ proven advertising principles almost always make superior Milton listings. One standby: arouse curiosity (headline writers are experts at this). An example might be "Brick barbecue center." ‘What the heck is that?’prospective buyers will ask themselves. Even if outdoor cooking isn’t even on their list of priorities, they might not be able to resist scheduling a home tour to find out…and sometimes a buyer is created!
But if I had to pick the one single characteristic most likely to be found in truly effective local listings, it would be this: The best Milton listings in some way tell a story—add character to the cold facts. They stand out from other listings by engaging more of the reader’s imagination than others which are merely an illustrated bunch of data.
The ‘story’ may be a phrase that hints at a property’s interesting past: its historical origin or that of the neighborhood; a prominent previous owner; or an unusual construction history. For a fixer-upper, the story might be an expansive invitation to imagine how a creative Do-It-Yourselfer will be able to transform the property. For a luxury listing, the story might be an appeal to experience the full array of lavish trappings as the suitable reward for the accomplishments of a lifetime. The story may be fleshed out or merely hinted at by a well-worded phrase—but when listings contain the elements of a story, they add memorability.
Creating a stand-out listing is only one of the many elements that go into a successful Milton home-selling campaign. I hope you will give me a call when it comes time to get your own home into the hands of a new owner!
The number of households belonging to older adults is on the rise across the nation, and (let’s face it) the homes themselves aren’t getting any younger. So states the Harvard University's Joint Center for Housing Studies' Housing Perspectives (JCHS), which recently published the projection that, if true, makes it likely that Sussex County home remodeling activity will spike in the coming years.
Abbe Will, research analyst for JCHS drew this conclusion:
"Since much of the housing stock is currently ill-equipped with even basic accessibility features, older homeowners aging in place will need to invest in retrofitting their homes in order to age comfortably and safely.” In other words, even for homes which remain in their owners’ hands, home remodeling activity could grow markedly.
Home remodeling is no minor industry. Home improvement expenditures by older homeowners already topped $90 billion in 2013—making it a significant economic contributor. Now the JCHS projects that it could surge by an extra $17 billion annually over the next three years. Welcome news indeed for the construction and design industries, who had been in the doldrums until recently.
But what does this mean for Sussex County homeowners who plan to sell in the near future? When considering a remodel, if you want your home to attract potential older buyers, consider the innovations modern designs have made for individuals in that demographic group. That will be the competition.
JCHS's analysis notes, "… not even a third of (existing) homes have what could be considered basic accessibility features, such as a no-step entry and bedroom and full bathroom on the entry level.” Both young and old can appreciate other features, as well. Wider hallways in a kitchen remodel is one example. Another is bathrooms showers with ‘edgeless’ design, which holds appeal both to Millennial buyers (for the sleek, modern look) and to seniors with limited movement. A bedroom on the main level that can readily be converted to a master if needed can be attractive to older homeowners—and also to anyone looking for a guest or au-pair suite. Investing wisely by thinking long-term when it comes to home remodeling plans is part of strategic home ownership. If you are considering selling your Sussex County home at some point, it doesn’t hurt to inform yourself about forward-looking trends.
Wondering what today’s buyers are looking for? I’m here to help with all your Sussex County real estate-related concerns: call me anytime this summer! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.