Listing Courtesy of CONTINENTAL REAL ESTATE GROUP
In advertising, they call the photo that glamorizes a product its ‘hero shot.’ In the case of a real estate listing in Dewey Beach, the pictures that accompany the written description can all be hero shots, if enough care is taken.
In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of an Dewey Beach listing that should be given great care—it’s all of ‘em!
Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well known tips that can help maximize the eye-appeal of an Dewey Beach listing:
The exterior photograph is considered by most professional real estate photographers to be by far the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (IOW, shoot from a stepladder)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).
Back Against the Wall!
For the majority of your listing interiors, you’ll want wide angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.
Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)
Take at least one extra shot using the on-camera flash or strobe. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides.
Great looking Dewey Beach listing shots make a significant difference in the degree of response a property draws. I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
Especially when it’s been a particularly long or hard winter, real estate agents in the sunnier states count on getting an influx of inquiries. In California, that phenomenon usually gets a boost when TV starts broadcasting shots of sunny blue skies over the Rose Parade.
Perhaps in compensation, California is also the frequent object of Dewey Beach, DE residents’ jokes about how nutty the state is—and there are some exceptional examples of real estate weirdness found only in California. These are real estate curiosities, so they aren’t transportable beyond the borders of the Golden State. Three come to mind:
First, there’s The Winchester House of Mystery. This San Jose tourist landmark was built by the heiress of the Winchester rifle fortune. Eschewing any professional architectural input, Ms. Winchester began remodeling an unfinished farmhouse in 1884—and continued adding rooms with no particular plan in mind until her passing, 38 years later.
Because of her determination to ward off malevolent spirits, the 160-room mansion has some unique touches designed to confuse otherworldly visitors. Among them are doors that open into solid walls, windows with views of other rooms, stairways with odd-sized risers that lead nowhere, and an abundance of stained glass windows, some with spider web motifs. At the time of Ms. W’s death, the majority of the six kitchens and 47 fireplaces were operational, but among the 13 bathrooms, only one had actual plumbing (to confuse the ghosts).
Down the road, just outside of Santa Cruz is The Mystery Spot, a chunk of real estate said to have been found in 1939 when the new owners of a large tract of land discovered a small canyon that made them feel “very light-headed or top heavy.” It also made their pocket compass behave in a way that was “not correct.” Within a half-century, so many visitors had taken a guided tour of the place that it’s been made an official California Historical Landmark—one where “puzzling variations of gravity, perspective, and height” are said to prevail.
A similar real estate attraction can be found at The Gravity House. Although an online video says that it is one of the “mysterious places with NO gravity,” Gravity House is not in outer space: it’s just off Highway 101 (on Confusion Hill). Gravity does definitely exist there, although it seems to misbehave. For just $5, entrants roam the ramshackle structure where floors and walls run every-which-way. As visitors progress from room to room, they are encouraged to decide for themselves why “people seem to grow or shrink” and how it is that water flows uphill. In some rooms, the challenge is trying not to fall into the walls.
The proprietors of Gravity House say that many theories have been advanced to account for the strangeness—including buried meteorites—but most scientists point out that anywhere you build a house where every surface is constructed at crazy angles, optical confusion will result. You may also tend to fall into the walls.
Our current Dewey Beach, DE real estate listings aren’t comparably exotic, but they do have attributes you’ll find much more livable. To visit some outstanding examples, give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.