Listing Courtesy of CONTINENTAL REAL ESTATE GROUP
In advertising, they call the photo that glamorizes a product its ‘hero shot.’ In the case of a real estate listing in Dewey Beach, the pictures that accompany the written description can all be hero shots, if enough care is taken.
In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of an Dewey Beach listing that should be given great care—it’s all of ‘em!
Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well known tips that can help maximize the eye-appeal of an Dewey Beach listing:
The exterior photograph is considered by most professional real estate photographers to be by far the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (IOW, shoot from a stepladder)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).
Back Against the Wall!
For the majority of your listing interiors, you’ll want wide angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.
Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)
Take at least one extra shot using the on-camera flash or strobe. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides.
Great looking Dewey Beach listing shots make a significant difference in the degree of response a property draws. I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
If you are planning on selling your Delaware home—perhaps as early as this spring—you’ve already begun to give thought to getting it in shape for photography and showings. Some of the most obvious projects will be the most important (cleaning and de-cluttering are among those). You might tackle some of the areas that will require deep cleaning early on, but for the most part, those activities can be scheduled closer to launch: the day when your agent posts your Delaware listing.
On the other hand, there are some projects you can think about tackling right away. Depending on your own DIY enthusiasm, time availability, and the degree of rehabilitation each area needs, your first decision will be whether to call upon one of Delaware’s professionals or to handle the task yourself. That’s a decision that shouldn’t be overly influenced by your own personal pride of ownership. It’s only natural to want to take pride in the property you are about to show off to the world—but resist the temptation to start making major renovations right before selling your home.
Since selling your home is first and foremost a business transaction, make a cool assessment on that score. The business equation is satisfied when you refrain from making improvements that won’t return all—or at least a significant portion—of their expense.
Although every home is unique, some of the areas where meaningful but cost-effective improvements can often be made are:
· Kitchen and Bath Hardware (clean or upgrade)
· Entryway Enhancements
· Window Treatments (clean or replace)
· Interior Paint (accent or whole room)
· Floor Restoration
· Landscape Improvements
For projects where the pros will be needed, there’s no reason to put off calling them in for a bid—and sooner rather than later. The best ones (if you ask me for recommendations) are often booked well in advance, especially as springtime nears.
For the areas which can be comfortably handled yourself, one piece of advice that’s easy to agree with is about scheduling. Plan on spacing the projects out over the time available rather than waiting until the last minute to tackle them all at once. That not only prevents a maddening log jam in your schedule—it also accommodates the reality that superior results for some projects can only be achieved in stages.
When you tap me to help with selling your Delaware home, that becomes my major focus, every step of the way, from planning to closing. I hope you’ll give me a call for a no-obligation consultation on how we can achieve the results you’re hoping for! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.