Listing Courtesy of LONG AND FOSTER-REHOBOTH
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Even when it is clearly necessary, if you’re like most of us, you feel a built-in reluctance to sell your Delaware property. Those four walls (okay, I know there are more like 40 or 80, but bear with me) contain all the furnishings and other possessions we gather through the years to create our family’s unique environment. When we come through that front door, we feel more comfortable than anywhere else on Earth.
But your home is also an investment (and what a colossal one it is!). That’s why the decision to sell your Delaware property—disconcerting though it may be—ought to be much more a business proposition than an emotional one.
When you choose me as your Delaware real estate agent, it becomes part of my job to point out the smart business decisions that will help you sell your property—even when that means altering some of what has always made the place feel like home to you.
Fortunately, sometimes there are really simple things that increase a home’s perceived value:
The front door is frequently absent from renovation lists, but as the point of entry, it does much to influence potential home buyers. Installing a bright, shiny new brass doorknob, giving the door a fresh coat of paint, or adding a traditional mailbox out at the curb can make your entire home seem more inviting.
Buyers are attracted to spacious rooms. If you have a cramped hall or dining area, think “mirror”. Adding one or two large wall mirrors automatically make any home that much more expansive.
If you enjoy your oversized television, you’re part of a not-so-silent American majority. That’s all well and fine, but unless the room is a man-cave, it’s likely that a television which overpowers the space will make buyers feel that the room is too small. Consider swapping for a size-appropriate set to help you sell your Delaware property.
Even on a miniscule budget, minor changes like these can attract interested buyers in this market. Looking for more creative ideas to sell your Delaware property? Why not call me today?
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.