Listing Courtesy of PATTERSON-SCHWARTZ & ASSOCIATES
According to the National Association of Realtors®, active home-buying prospects are turning to the Internet in overwhelming numbers. If you have been a Harbenson house-hunter yourself anytime recently, this will not surprise you. Even after you’ve had to wrestle with an ever-expanding number of new computer apps, you know that when your computer (or notebook or smartphone) is working well, it’s unmatched for speed and breadth of access to what you’re trying to find.
In fact, 62% of those who search for their next home online wind up touring a real-life property after first viewing it online. For homeowners who have listed their Harbenson properties, that’s a healthy incentive to be certain that what they put online is as effective as possible. The more information you can provide these potential buyers, the better your odds of getting them in the door.
One great way to accomplish this is to include a virtual tour with your Harbenson listing. Showing individual photos has always been important, yet single photos alone can’t insure that potential buyers get an in-depth feel for a property. Too often they underplay details that could make a home a standout.
Most virtual tours include multiple angles of each room in the home, giving viewers a better sense of the size of each room and emphasizing more features than would otherwise be possible. You can also include carefully chosen shots picturing important exterior features like the scope of the backyard, the roominess of the garage, plantings in full bloom, etc.
The most well-structured virtual tours in Harbenson take buyers on an emotional journey — a progression through the property similar to what happens during a successful showing. If you want to spark interest, captivate potential buyers, and increase the chances of selling your property in less time, including a virtual tour is all but a necessity in today’s market.
Looking for a powerful marketing approach to sell your home this spring? A Harbenson virtual tour is just one small part of the marketing plan I can offer. Contact me today to see more of my marketing approach: it sells homes!
Last week, The Wall Street Journal made it official: they had a slow news day. It was February 11 (that was Wednesday) when they ran the feature story, "A Gender Gap in Real Estate."
This was something Milton house hunters (not to mention those hoping to attract their attention) could certainly appreciate: an article about what men and women consider "very important" when it comes to features in homes. Author Adam Bonislawski based his story on National Association of Realtors® survey information; the results pointed to some dissimilarities between what women and men look for.
Now, I’ve had a good deal of experience helping both men and women house hunters in Milton, so it didn’t come as a complete surprise that their priorities differ. For instance, I was not at all surprised about the contrasting emphases the two put on the importance of having a walk-in closet in the master bedroom. The only surprise was that it was the men who found it much more important (38%-29%)!
What about house hunters’ feelings about the importance of kitchen appliances being new? Same phenomenon: men 38%, women 29% (possibly because appliances are gadgets, and men like the newest gadgets). How important is it that a home be single level? The sexes reverse: Male house hunters think it is very important 18% of the time; women, 31%. I’d bet that within the 18% that are masculine we’d find a disproportionate number of stay-at-home dads.
House hunters registered a big gap when it comes to rating 9-foot or higher ceilings as very important. A miniscule 8% of females agreed, while nearly three times that many of their male counterparts thought so (21%).
One harder to guess feature would have been the desirability of a kitchen island. Nineteen percent of male house hunters found it very important, versus just 8% of the females. Does this mean women are tired of entertaining? Do they no longer consider their masculine counterparts capable of sous chef action? Or is it that more men are taking over the cooking duties?
I’d have to admit, I’m less than certain that these national averages are 100% reflective of what house hunters in Milton prefer. Yes, Milton men certainly value attics (13%) more than the ladies (7%)—they do tend to spend more time up there (but neither are terribly committed to that form of high living). Basements are preferred by close to equal numbers.
Being that these findings are sort of interesting (not fascinating, perhaps, but at least sort of interesting), you might be wondering why at the beginning I thought it was evidence that the WSJ was having a slow news day. It’s because of some tiny print at the bottom of a graph, which gave the date of the NAR survey—all the way back in 2013! More up-to-date is what we find unfolding for today’s Milton house hunters: give me a call to get the latest!