Listing Courtesy of JACK LINGO LEWES
For anyone who has listed their home on the Harbenson market, the equivalent of winning the lottery is a call from your agent telling you that multiple offers are on the way. It’s like hitting the jackpot — especially when the house draws top dollar.
Although the tactics that can trigger such a phone call vary by location and property type, a few overriding concepts put you far ahead in the competition to attract Harbenson's motivatedhomebuyers—
· Build excitement
Harbenson homebuyers are like everyone else: whenever there’s a crowd, natural curiosity prompts us to find out what all the fuss is about. When you list your property a few days before beginning the showing process, you increase the odds of drawing a larger turnout on the first days of showings — or at your well-publicized open house. When homebuyers sense they are being shoehorned into a full schedule, they get the message: this one is hot! In a real estate environment where word-of-mouth can play a key role, it’s smart to actively set up buzz and good press around your property.
· Team with a pro
Nothing prevents you from doing all the legwork yourself — if you have the spare time, that is (and don’t mind wading through reams of property data online, taking all the home buyer calls, working through their schedule changes, etc.). But when you team with a seasoned agent to perform the prep work for you, it frees your time to tend to more important tasks. Too, professionals have experience in screening potential Harbenson homebuyers and encouraging those who are best qualified — ultimately saving you time and expense down the road.
· Spruce it up
As important as any other factor is being able to focus your energy on maintaining your home in impeccable shape. The dollars spent here and there on maintenance can draw ten times as much at closing. Harbenson homebuyers usually have no trouble paying a bit extra for a well-maintained house. When homebuyers are presented with a property in absolutely excellent shape, it communicates long-term value — as well as a solid, trouble-free investment!
Today’s Internet-savvy home seller knows that before potential Sussex County buyers even make their way to a home’s online listing they may already have been exposed to the property’s pictures posted elsewhere. Since first impressions can be decisive, it’s all the more reason to heed something that advertising professionals have always known: the viewer’s eye is automatically drawn directly to any visible flaws.
That’s why, if you want to entice more buyers by posting the most attractive teaser pics of your Sussex County home, you need to think in staging terms. Professional staging is the most foolproof way to create flawless images, of course — but there are also some easy and inexpensive approaches to creating eye-pleasing images of your home.
Get your Stuff Out
The first rule of staging a home in Sussex County is to make it as inviting as possible — and nobody feels at home when they are surrounded by a stranger’s stuff. Remove the blankets piled on the couch, and take down the Spiderman posters from Junior’s room. When a viewer’s eye goes to a personality-defining detail, it usually shapes the whole impression. Making your home a blank canvas will allow prospective buyers to picture their own belongings fitting nicely in place.
Call the Professional Cleaners
You need to get every inch of the home as clean as possible for it to be inviting (and worth the asking price). This means cleaning things you probably haven't even considered before, like the garage door and the sliding window tracks. Hiring a professional crew for even just a day can do wonders to create a ‘like new’ aura.
One of the things that make staged homes look so warm and welcoming is great lighting. A lot of us have gradually adopted minimal lighting at home — something that can be reversed with a few extra lamps and higher-wattage bulbs. As we approach the end of the winter season in a few weeks, that can make a stark difference.
Staging is just one element that goes into a successful Sussex County home sale. Contact me today to talk about all the other pieces!