Listing Courtesy of OCEAN ATLANTIC SOTHEBY'S INTL REALTY
When you are selling your Rehoboth Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Rehoboth Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Rehoboth Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Rehoboth Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Rehoboth Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Rehoboth Beach real estate investors include a subset that’s more common than you might think: the unplanned ones. The press calls them “accidental investors”—but that’s unfortunate. Let’s face it: when you read “accidental investor,” it conjures up mental images of a car crash. Or falling down stairs. Or failing to smell a gas leak…
The phrase is inappropriate. When you think of accidents waiting to happen, the last thing you think of is Rehoboth Beach real estate. Yet the phrase “accidental real estate investors” continues to pop up to describe individuals made property owners through happenstance—even though that turn of fate does, in fact, turn out to be beneficial. More than anything, that’s a happy accident!
Accidental real estate investors can be created because of any number of common situations. Sometimes, inheritance plays a role. If a family home is willed to children whose careers have taken them far from town, time may need to pass before a clear-headed decision is best made about the disposition of the property. Perhaps the accidental investor will ultimately choose to sell. In that case, because distance can cause a special complication, it’s important she or he team with a Realtor® who knows how important prioritizing communication can be.
In some cases, the “accident” involves a sudden promotion or other unanticipated life change calls a homeowner away from Rehoboth Beach for an extended stretch of time. Whether or not it’s clear that the owner will return, the best course of action could be to become an accidental landlord. That’s eminently doable when there are reliable property management professionals in the area—and Rehoboth Beach is fortunate in that regard. From rehabbing, painting, and renovating to screening potential tenants and handling emergency calls 24/7, I can help assure that potential landlords—accidental or not—have access to professional property management services that not only remove the burdens of remote ownership, but provide consultation services aimed at improving the ROI of ownership.
Town’s accidental real estate investors would better be described as fateful, or fortuitous, or even providential real estate investors—but that’s not going to happen any time soon. What might happen any time at all is your own decision to join the prosperous ranks of Rehoboth Beach’s intentional real estate investors. A deliberate, premeditated first step is to give me a call to check out the inviting possibilities that are out there this spring. They’re waiting, right now! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.