Listing Courtesy of LONG AND FOSTER-REHOBOTH
In advertising, they call the photo that glamorizes a product its ‘hero shot.’ In the case of a real estate listing in Dewey Beach, the pictures that accompany the written description can all be hero shots, if enough care is taken.
In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of an Dewey Beach listing that should be given great care—it’s all of ‘em!
Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well known tips that can help maximize the eye-appeal of an Dewey Beach listing:
The exterior photograph is considered by most professional real estate photographers to be by far the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (IOW, shoot from a stepladder)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).
Back Against the Wall!
For the majority of your listing interiors, you’ll want wide angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.
Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)
Take at least one extra shot using the on-camera flash or strobe. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides.
Great looking Dewey Beach listing shots make a significant difference in the degree of response a property draws. I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
Energy costs may not be skyrocketing as quickly as some other costs, but Sussex County property owners continue to watch incoming utility bills with a wary eye. It’s only natural: they remember sudden energy price leaps in the past.
One of the ripple effects of high energy prices is the possible impact on anyone planning a future sale of their own property in Sussex County. Canny prospects are likely to demand to examine past utility bills — sometimes going back for a year or two. As we encounter cooler weather, that’s why it’s doubly important to keep a lid on gas and electricity bills.
Some of these steps you can take are easy to accomplish…and all too easy to forget!
Most experts recommend setting the water heater thermostat between 120 and 140 degrees Fahrenheit, with the exact setting dependent upon your area’s microclimate, local property type, and your particular household’s requirements. The goal here is to avoid sustaining temperatures above the 140-degree mark — which would be sure to add digits to this winter’s energy bill.
Now is the time to take an inspection walk around your property on the lookout for leaks, be they toilets, pipes or faucets. It’s easy to do a double-check, too: just keep an eye on your meter over a two-hour period when there is no water use (this idea comes from Mark LeChevallier of American Water). If you spot activity, you may need to do more active detective work.
Clogged air filters are more serious than most would think: they can burden mechanical systems — not only boosting energy costs, but eventually damaging the mechanicals behind them. Failing to replace filters causes dryers, heaters, AC units, etc., to run longer. It’s easy to picture what the impact on the monthly energy tab can be.
Being able to produce low energy bills is just one way to help prospective buyers see the wisdom of buying your Sussex County property. If you are considering selling your own property in Sussex County anytime in the future, now is the time to make a few changes. Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.