Listing Courtesy of SEA BOVA ASSOCIATES INC.
When you think about the importance of staging when a Rehoboth Beach home goes on the market, you might relate it to how department stores go about increasing sales during the holidays. You have only to stroll through the front door of any of the legendary department stores this time of year to experience what I mean: the most successful ones fairly assault your senses with the color, glitter, sounds (sometimes even the scents!) of the season. If you’ve ever strolled down 5th Avenue in Manhattan any time after Thanksgiving, you’ll have experienced a major jaw-dropping tourist attraction. It seems like the whole place is staged—and masterfully, at that!
Why so many veteran merchants put that kind of effort (and budget) into holiday decorating is proof of how cost-effective staging is for merchandising. It’s not that different when a Rehoboth Beach home is being prepared to be offered to the public. Effective staging for an Rehoboth Beach property performs the same function that Macy’s and Neiman Marcus hope to achieve: to indirectly alter their visitor’s mood to one more receptive to the designer’s goal. Department store holiday décor is more than just eye-candy created to instill a jolly mood. By transporting us into the spirit of the season, it gently cues us into recreating how we feel at the moment of gift-giving (i.e., generous gift giving!). Sometimes that might take 50 or more fully-decorated Christmas trees—all for the sole purpose of creating an atmosphere that Scrooge himself couldn’t resist!
In the same way, staging a Rehoboth Beach home effectively can put prospective buyers into in a receptive frame of mind. The goal is to create an instant impression that does two things.
, it immediately establishes trust. By presenting a well-designed and smartly maintained environment, it acts to dispel one major element of buyer resistance—the fear of the unknown, which in the case of a Rehoboth Beach home sale translates into lurking suspicions about the condition of "somebody else’s" house. Good staging envelops visitors in spaces that just feel substantial.
(just as important), staging an Rehoboth Beach home effectively creates a welcoming feeling. If visitors feel comfortable—at ease enough that they can easily picture themselves at home there—they are much more likely to consider the next steps. Not every home can appeal to every prospective buyer, of course, but good staging does away with idiosyncratic artifacts that would narrow the field.
National studies show time and again that, staged correctly, homes are more likely to garner higher offers—and more quickly. Of course, staging is only one step in the process of listing and selling a home, and it isn’t even the first: that one is giving me a call!
As summer approaches, Delaware homeowners may also recall the challenge of retaining a reasonably comfortable home environment during the inevitable spells of hot weather. Everyone has a different relationship to heat and its evil twin, humidity, which dictates how much attention and budget needs to be dedicated to house cooling.
One old-fashioned solution is out there that many Delawareites may not have considered.
For most heat-sensitive Delaware residents, house cooling is synonymous with some form of air conditioning—if not central, then some assemblage of window A/C units. Evaporative coolers have economic and environmental advantages, but are really most effective in dry conditions: in other words, when the air gets soupy, their effectiveness fades. These were the “swamp coolers” of yesteryear—and they do have plusses that keep them around today. They allow open windows, so unlike air conditioners, fresh air is part of the house cooling action. They also use relatively little energy.
Swamp coolers used to be more popular in pre-air conditioner days—but there’s another cooling solution that is sometimes overlooked today. It’s the “Whole House Fan” system.
The basic idea is to fight the buildup of heat inside the home by pulling air up and out of the structure, expelling heat and allowing cooler breezes to enter. The house cooling is forced by a powerful fan in the attic combined with appropriately installed ventilation ports. It’s the fan that was the culprit behind the unpopularity of yesteryear’s versions. They were called “attic fans,” and they earned an unfortunate reputation for being extremely noisy. Sounded like a helicopter was taking off on the roof. Not okay.
Today’s whole house fans are the exact opposite: engineering advances make them whisper quiet, yet powerful and effective. Because they are quiet, homeowners don’t mind leaving them on for extended periods, which maximizes their effectiveness in ridding homes of summer heat buildup. It is true that on really hot days—when the outside air, even in shaded areas, can become oppressive—air conditioning is simply more effective. But for Delaware residents who don’t mind an occasional heat spell, the savings in electricity consumption can make whole house fans a modern strategy worth considering.
Summer is also the second half of Delaware’s busiest home shopping season. Kids are out of school, and summer vacations give more families a chance to do some serious house hunting. If you have been considering a real estate move of your own, it’s not too late to join in: give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.