Listing Courtesy of SEA BOVA ASSOCIATES INC.
When you are selling your Rehoboth Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Rehoboth Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Rehoboth Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Rehoboth Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Rehoboth Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Delaware real estate—like all real estate—is a supremely local activity. Area homeowners who like to keep an eye on Delaware and national trends do so because some of them may surface in future buyer preferences. For Delaware homeowners in a remodeling frame of mind, it doesn’t hurt to be aware of “what’s hot.”
When it comes to nailing down the latest home design trends, there’s no shortage of commercial firms whose publicity departments are determined to make convincing arguments that their products are in the vanguard. Since the National Association of Realtors® isn’t selling anything, that’s one good reason to give special attention when Realtor Magazine puts out its annual “Home Design Trends” roundup.
This year, though, much of what they reported had more to do with American community and social environments than with the kind of details Delaware homeowners will find very useful. Those wider trends included a continuation of consumer preferences for “walkability”—in suburbs as well as in urban areas. Homes “far from everything” lose out in the “walk scoring” calculation. In a similar vein, as more and more people spend more and more time on social media and in front of computer screens at work, there is growing awareness that typical Americans crave more actual live human interaction: hence, proximity to social gathering places (clubs and clubhouses; community centers) is being newly emphasized in real estate sales materials.
But some more traditional kinds of home design trends were mentioned, as well, such as the finding that “taupe is the new gray” and a movement toward “naturally renewable, warmer surfaces.” Taupe’s slightly rosier tone conveys a friendlier feel than plain gray, which fits in with the turn away from colder black, white, and metallic palettes. Natural cork is one low-maintenance material offered as an example: it adds aesthetic appeal to walls and flooring. (Besides, it bounces back when dented)!
Other specifics include a shift toward away from traditional log-burning hearths to natural gas and even alcohol-burning fireplaces. Delaware homeowners who have done without fireplaces entirely may take note: since they don’t require vents, alcohol burning hearths can be installed just about anywhere with minimal construction expense.
One home design trend that is definitely applicable in Delaware is a consequence of the ever-diminishing size of today’s electronic technology tools. For those whose careers make working from home at least part of their professional work week, it means that the necessity for a full-room home office is gradually waning. Now almost any corner of the home can suffice. When designers speak of “dual-purpose areas” with “dual-purpose furnishings,” they probably have this trend in mind. A further step into the future is the “movable wall concept.” That’s not here yet: it’s projected for the futuristic Home of 2050. (I, for one, am willing to wait).
One trend that’s unlikely to change is the advantage to both buyers and sellers of being able to count on the services of an experienced Delaware Realtor. I’m always just a phone call away! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.