Listing Courtesy of KELLER WILLIAMS REALTY
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Bethany Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Bethany Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
Home automation is going mainstream.
There: I said it. We all knew it would happen, but some of us hoped it would happen later. The prospect of our house being smarter than we are has been out there since as far back as when the first Terminator movie hit VHS (or was it Beta? Or Betamax?)…
Anyway, the “Smart House” idea has always had such a science-fictiony patina, it allowed many Bethany Beachhomeowners the valiant hope that the whole thing might be delayed—at least until there was a flying car parked in every garage. Now it looks like our hopes are soon to be dashed. At least, that seemed to be the news coming out of Spain last week.
According to reports from last week’s Mobile World Congress assembled in Barcelona, “the IoT was pervasive.” If you haven’t heard what “the IoT” is, maybe you’d better sit down—
The IoT is short for “the Internet of Things.” It’s a logical development. For home automation to go mainstream, every smart part of it has to communicate, one way or another, with everything else. Home Wi-Fi plus the web opens many possibilities. “M2M” devices are ones that use a wireless network…well, you get the idea. When your Smart Refrigerator needs to tell you it is about to run out of 1% milk, it has to let your Smartphone know, right? Or else message your car’s digital console. Or else tell the Smart Grocery Store to send a drone over…Since all those are Things, and the best way to transfer information is through the Internet…voila! The Internet of Things.
More news from Barcelona will follow, but first I hasten to mention that there are lots of current useful innovations for Bethany Beachhomeowners; innovations that are smart—but not so smart that anyone needs to feel threatened. For instance, heating and cooling are perfect for IOT. The ability to control your energy-eating heating and cooling devices via your smartphone can already save a lot on utility bills. Older automated systems relied on painstaking day-by-day (and even hour-by-hour) programming, yet still didn’t account for changes in schedule. With a phone-triggered remote command system, you can work late at the office yet easily delay home heating or cooling until just before you get home.
Web-enabled home security systems make possible inexpensive remote monitoring by professionals—or even clever innovations like the one that rings your phone when someone approaches the front door, or lets you answer a doorbell ring from your phone. It can sound like you’re on the intercom inside the house. Would-be burglars hate that one (even more than the automated Rottweiler barking setups) …
But back to the news from Barcelona, with exhibitors’ demo devices embodying the latest ideas for what we will be needing when the IoT really gets going. Smart tape measures to beam measurements to your phone; wearable trackers that eavesdrop on your children (a “smart bracelet for children”); “Petfit” for overweight dogs (it keeps track of your pet’s steps, but, unfortunately, is not water resistant yet); Samsung’s internet fridge (with a 21” screen that displays—well, a shopping list) …
Actually, when you wade into the details, maybe the IoT isn’t quite ready to overwhelm our Bethany Beachcastles, at least not just yet. Home automation may still be limited to truly useful innovations for a while—those that are smart, but not too smart—the kind that add clear value to a home when it’s time to sell. When that future occasion arises, I hope you (or the refrigerator) will remember to call me! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.