Listing Courtesy of LONG AND FOSTER-REHOBOTH
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
If, as the saying goes, “”no news is good news,” last week was almost a good week for U.S. real estate. Delaware real estate watchers like me found no hint of the kind of sweeping changes that can alter residential real estate patterns for buyers and sellers. Possibly because of the looming election, little space was devoted to real estate—with the exception of one thought-provoking discussion.
CNBC’s commentary embodied the major theme: they wrote about high-end real estate being subject to a “slowdown” and “uncertainty”—but then went on at length to explain why the “ultra-wealthy” have a “very strong intent to purchase real estate.” When you read articles like that— analyses that come down forcefully on both sides of a proposition—you know it’s a slow news week.
BTW, by CNBC’s definition, the “ultra-wealthy” are those with a net worth of more than $50 million. Delaware homeowners should sleep more soundly knowing they already own some of what the ultra-wealthy covet “very strongly.”
Stepping down from those precipitous net worth heights, news reports about the merely wealthy echoed a similar sentiment—internationally, too. YouGov is an outfit that surveys consumers across a dozen countries. They found the top echelon of consumers to be “cautious but optimistic” about real estate. YouGov reported that 45% of foreign buyers are looking to purchase real estate—nearly twice as many as those who plan to sell.
Homeownership levels began to edge back up from the five-decade low that The Wall Street Journal has been tracking—but were not yet making giant gains. On a newsworthiness scale, that news found its way almost to the bottom of the WSJ’s Real Estate section. Almost as an afterthought, the Journal mentioned “tentative signs” that renter families “are starting to gain the confidence to buy homes.” That could foreshadow real news, but apparently, not quite yet.
The reason that it was almost a no-news week is because there was a newsworthy account on a real estate-related news front. MarketWatch ran an in-depth report that spotlighted a trend that home builders and architects would be wise to note. The industry is “behind the curve” when it comes to building homes that accommodate today’s trend toward an “all-delivery, all-the-time” population.
As at-home grocery and household goods delivery numbers skyrocket and Amazon Prime cartons clog post offices everywhere, secure places for deliveries to be left are not yet being widely incorporated into houses. Mail slots won’t do it, “and curbside mailboxes aren’t set up to handle it.” Crime statistics bear out that the porch-pirate phenomenon is a rising problem.
There are several lock-box type solutions, but the design answer that I thought was the real newsmaker of the week was architectural: built-in drone drop-off platforms. NASA investigators told the Washington Post that homes need to be more drone-delivery friendly, with “chimneys turned into package chutes…or mailboxes that are tall enough to stay clear of pets and children.”
With thought-provoking ideas like that, even a slow real estate news week can give us something to think about. When your own family news events start to center around your personal Delaware real estate plans, I hope you will consider me your go-to resource! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.