Listing Courtesy of LONG AND FOSTER-REHOBOTH
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
You can find how-to books with strategies laying out do-it-yourself strategies for transforming a property into a “luxury” home. Likewise, there are scads of online lists of imaginative touches that imply they will do the same.
The idea is certainly appealing (but so is anti-gravity and time travel). But of course, the fact is that authentic luxury doesn’t come cheap. A significant portion of the qualities of Delaware luxury homes distinctions are intractable: in Delaware, they involve a home’s location, size, and the architectural features of the overall facility. For instance, most upscale Delaware luxury homes have a spacious living room; today, many feature an inviting area set aside for viewing a gargantuan wall-mounted flat screen TV. That’s a plus—but those with separate, professionally installed media rooms are a step closer to falling into the “luxury home” category.
It turns out that when you look at many of the lists touting “Simple Touches That Make a Luxury Home,” most are either not so simple, extremely expensive, or both. That’s not to say that actually employing some of the ideas might not pay off in terms of resale, but most involve substantial expense (and consequent risk). Still, there are other lists with more realistic titles— like “Adding a Touch of Luxury to Your Home” with ideas that involve more imagination than budget. They may not propel a simple property into the luxury class, but they can make a real contribution to a home’s livability and appeal—
The luxury home category rightfully describes the upper echelons of Delaware residences—and their price tags reflect it. But imaginative, tasteful décor doesn’t have to be overwhelming to add appeal to any residence. You don’t have be putting your own home on the market to add some extra touches of luxury. But when that time does come, I hope you’ll call me to help! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.