Listing Courtesy of OCEAN ATLANTIC SOTHEBY'S INTL REALTY
"Hello there! I noticed you admiring this stunning open house. How would you like to sign with me as your Bethany Beach buyer’s agent, and find your dream home?"
The appropriate answer for this question depends on what leads up to it—first off, whether you have already decided to enlist the services of a Bethany Beach buyer’s agent. It’s a good decision, but even if you have—and this agent seems well-mannered and likeable— at this point, the answer real estate professionals would recommend is, "Give me your card—I’ll get back to you."
The reason not to jump at the first offer is the same as why you wouldn’t agree to buy the first house you visited without first looking around the neighborhood. So why do so many people sign up with the very first agent who says hello? It probably comes from some simply being unfamiliar with buyer’s agents and their industry.
You want to team with a buyer’s agent who is educated, quick-thinking, experienced, and most of all, thoroughly familiar with the current real estate offerings in Bethany Beach. Before teaming up with anyone, there are a few questions to be answered:
Is this agent licensed?
The agent’s card should show a valid real estate license number (if not, in the immortal words of a certain Cuban bandleader, they’ve got some ‘splainin’ to do!). You can verify that the licensee is currently active on the state website, or you can go to the ARELLO (national database) to confirm the information. Having a real estate license is the most basic requirement you require for legal as well as practical reasons.
Does signing with this agent obligate you to use other recommended services?
Sometimes a buyer’s agent works in tandem with other associated home-buying service providers (like home inspectors or mortgage brokers). There’s nothing wrong with recommending professionals they know to be trustworthy—but using them should never be a requirement. You want to keep your options open for identifying good prices and services, so recommendations need to be that…and only that.
Does the agent have a good recent track record in
It’s not enough just to ask the agent about his or her track record, although you certainly should have that discussion. Ask if you can speak to a recent client to get an appraisal of their experience. That’s key, because having a full staff and plush offices may be attractive, but they’re just window dressing. What you are after is the service a buyer’s agent actually delivers. And don’t be reluctant to check the web for the agent’s online reputation, although that’s less reliable. You want to get a picture of the full scope of this person’s skills and credentials. If the agent doesn’t seem to measure up, move on to another candidate.
Signing with the firstBethany Beach buyer’s agent that you meet, like choosing the first name that turns up in an online search, is a first step that’s likely to be in the wrong direction. Doing a little extra research to find the right candidate will pay off in time and effort saved later on!
When you are selling your Bethany Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Bethany Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Bethany Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Bethany Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Bethany Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!