Listing Courtesy of VICKIE YORK AT THE BEACH REALTY
When you think about the importance of staging when a Bethany Beach home goes on the market, you might relate it to how department stores go about increasing sales during the holidays. You have only to stroll through the front door of any of the legendary department stores this time of year to experience what I mean: the most successful ones fairly assault your senses with the color, glitter, sounds (sometimes even the scents!) of the season. If you’ve ever strolled down 5th Avenue in Manhattan any time after Thanksgiving, you’ll have experienced a major jaw-dropping tourist attraction. It seems like the whole place is staged—and masterfully, at that!
Why so many veteran merchants put that kind of effort (and budget) into holiday decorating is proof of how cost-effective staging is for merchandising. It’s not that different when a Bethany Beach home is being prepared to be offered to the public. Effective staging for an Bethany Beach property performs the same function that Macy’s and Neiman Marcus hope to achieve: to indirectly alter their visitor’s mood to one more receptive to the designer’s goal. Department store holiday décor is more than just eye-candy created to instill a jolly mood. By transporting us into the spirit of the season, it gently cues us into recreating how we feel at the moment of gift-giving (i.e., generous gift giving!). Sometimes that might take 50 or more fully-decorated Christmas trees—all for the sole purpose of creating an atmosphere that Scrooge himself couldn’t resist!
In the same way, staging a Bethany Beach home effectively can put prospective buyers into in a receptive frame of mind. The goal is to create an instant impression that does two things.
, it immediately establishes trust. By presenting a well-designed and smartly maintained environment, it acts to dispel one major element of buyer resistance—the fear of the unknown, which in the case of a Bethany Beach home sale translates into lurking suspicions about the condition of "somebody else’s" house. Good staging envelops visitors in spaces that just feel substantial.
(just as important), staging an Bethany Beachhome effectively creates a welcoming feeling. If visitors feel comfortable—at ease enough that they can easily picture themselves at home there—they are much more likely to consider the next steps. Not every home can appeal to every prospective buyer, of course, but good staging does away with idiosyncratic artifacts that would narrow the field.
National studies show time and again that, staged correctly, homes are more likely to garner higher offers—and more quickly. Of course, staging is only one step in the process of listing and selling a home, and it isn’t even the first: that one is giving me a call!
Sussex County residents don’t have to be pet owners to get a sense of just how nutty Americans are about our animals. Just a few minutes of watching TV will do it. After you’ve been bombarded with the images of happy/sad/exuberant/listless cats and dogs who are saved/rewarded by the pet products in the commercials, you won’t doubt that $60.59 billion is being spent on pets this year. It becomes clear how Fido and Kitty can afford to foot the bill for so much of today’s prime time television.
Another fact—one that directly relates to Sussex County real estate—is that slightly more than 56% of all American households are said to include a pet. The ASPCA says that 37%-47% of households have a dog, and 30%-37% of households have a cat (as far as the cats are concerned, it’s the cats that have the households, not the other way around). Whether or not Fido and Kitty are part of your own family, this does give rise to how important the real estate concept of “pet-friendly” homes has become.
Does your finicky cat need a room of his or her own? Does your MegaDog require a large yard? Space is always a leading qualification when you go to assess minimum real estate requirements for your Sussex County family, but since 68% of families include pet needs in their calculations, that is one of the basics that qualify a property. That’s why it makes increasing sense to emphasize pet-friendliness. For instance, if the back yard has a low or not very restrictive fence, a proactive seller might research the cost of installing an invisible fence. Even if they don’t go ahead and actually put it in, having a bid in hand showing that the cost is reasonable could be enough to sooth pet-owning prospects’ concerns.
Although pet owners are unambiguous about considering the four-footers to be family members, that’s not a universally shared concept. If you don’t see (or hear) any signs of pets in a prospective neighborhood, buyers should make certain that a property they are thinking about buying doesn’t carry restrictions that could cause pet turmoil. Local ordinances and neighborhood associations can enforce restrictions on the number and kind of pets.
Along with the growing popularity of pets have come a number of pet perks that have real estate implications. Pet amenities like dog parks are becoming more and more common in newer communities (in some areas, a movement is afoot to feature dog- and even cat-friendly cafes and public buildings).
I hope you will give me a call if you are embarking on an Sussex County house-hunting exploration, or are preparing to list your own property this summer. Pet accommodation is only one dimension I’ll help you make sure is fully addressed! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestate.com.