Listing Courtesy of BERKSHIRE HATHAWAY HOMESERVICES GALLO-L
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
The first stop for anyone looking for a new home in Lewes —or for anyone who is even mildly curious about what properties are currently available—is the Lewes real estate listings. Like those you find here on my site, today’s online real estate listings are updated regularly all across the internet. It’s a coordinated system that appears deceptively simple on the surface, bringing you what you ask for from within the mind-bogglingly vast amount of detail that encompasses all the properties being offered throughout the country at that moment.
When a prospective buyer goes online to get a feel for the Lewes properties being offered, the real estate listings she or he sees appear to be straightforward enough. The information is clearly formatted, presented in a way that makes it easy to compare with other properties’ attributes. That apparent simplicity might be a little bit misleading, as anyone who has recently put their own home on the market knows.
Before any listing goes online, all the property’s physical details have to be determined and verified. It’s your agent’s job to make sure the paperwork is complete—including the legal documentation that says, yes, this property is for sale at this amount. The 2015 NAR® handbook on multiple listing policy fills 152 pages for good reason. ‘Under the hood’ of the neighborhood listings is the structure of legal agreements that stitch together the cooperative framework that enables the smooth functioning of the modern real estate industry. Stripped of all its legal bells and whistles, it’s really an agreement among brokers and agents who agree to the way work will be apportioned and commissions shared.
As you might expect, those 152 pages also cover some special kinds of real estate listings. Homeowners, for instance, can create Lewes real estate listings that are not made public. This is done when the seller withholds consent for a listing to be published with the MLS compilation. Although that might seem to be a particularly bad idea—like a candidate running for office who decides it would be a good idea to keep his name off the ballot—there are circumstances when it makes sense. Such ‘office exclusive’ listings can serve a useful purpose when maximum confidentiality is important. Celebrities and other public figures sometimes use this approach, as do sellers who’d rather not publicize their plan to jump ship until it’s a fait accompli.
All this is made as simple and straightforward as possible for the benefit of all. If it were too complex, sellers and buyers would hesitate to get involved. The market would suffer. In fact, today’s Lewes listings—especially as they are presented online, on sites like this one— represent a standout example of how technology can make even complicated commercial undertakings easier and more efficient than they have ever been. To find your next home, for instance, you need only check out the current Lewes listings, and then there’s only one other thing you have to do: call me up! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.