Listing Courtesy of COLDWELL BANKER RESORT REALTY - R
When the first spring day comes along (as opposed to the first day of spring), a goodly proportion of residents feel the annual pull, toward the garden store aisles. Even those who’ve stoutly resisted ordering seeds, gardening tools, or any of the other back yard paraphernalia the catalogs kept hawking all winter can succumb to this particular Call of Nature.
Burpee, Scotts and Miracle-Gro shareholders can relax: spring has sprung.
The Lewes spring real estate selling season starts stirring, too, pretty much in lockstep with the appearance of the tulips. Whether or not the tulips have succeeded in poking up out of the ground, it’s a cinch that by this time they will have made colorful appearances on store shelves everywhere, just like the Peeps and chocolate bunnies. Unlike the rest of the early spring’s trappings, though, the spring real estate phenomenon doesn’t disappear from sight once Easter Sunday is a memory. In fact, it picks up steam.
There are any number of explanations why spring real estate in Lewes is always expected to ramp up. Part of the reason is the calendar. For families with children, if a move is going to involve a change in school districts, summer vacation is the least disruptive time of year for it to happen, so spring is the time to start house hunting. Part of the reason is due to the comparative difficulty of selling a home in wintertime: not only can foul weather make it harder to keep a home at its showy best, it also can throw a monkey wrench into property maintenance and the few cosmetic fixes that almost every home could use before it hits the Lewes listings. The result is a certain amount of bottled-up inventory that bursts onto the scene all at once—and springtime is the single time of the year when that happens.
Then there is the automatic momentum effect. When you sell a Lewes home, most families need to turn around and buy the next. The National Association of Realtors® tells us that the spring real estate selling season may actually be stronger than the numbers indicate, because many sales that really did begin “in season” don’t actually close until summer begins. Spring real estate as a phenomenon is “real” enough that you can’t blame them for lines like “Spring brings rain and flowers—and possibly extra green in the final sales price of your home.”
The spring real estate selling season is indeed underway, so if you are planning on listing your own Lewes home anytime soon, now is a great time to give me a call. It’s the best way to take advantage of the traditional boom in prospective buyers!
Selling your Delaware home takes marketing, of course. Highlighting its features—the specific details that the Delaware MLS lists for every property—is only the beginning. The number of bedrooms, square footage, lot size—even the architectural style—all help buyers eliminate offerings that won’t satisfy their housing requirements.
These are quantitative marketing specifics that qualify a residence. Most have numbers attached. They’re also the basis for the “comps” that the bank or other mortgage lender will use to estimate your property’s market value. But they are only the first step in selling your Delaware home. They can (hopefully, will) interest buyers—but they don’t do much more than that.
What’s missing is emotion. A point of view. A brand.
For instance, say yours is one of the oldest homes in your Delaware neighborhood. Was it built before 1917? Then it’s out of the ordinary: a genuine antique! It’s historic. In fact, Turn of the Century craftsmanship can be experienced throughout—so the listing blurb will include that kind of language.
So far, so good. But now all we need is that one more thing that assures that your Delaware home will be the one that sticks in prospective buyers’ memories. We need a brand!
Often, a memorable name does the job handily. If your house really is antique, but whose only identity is its street address, naming it could be long past due! 416 Plover Drive might benefit from becoming “Plover House” or “the 416 House” or if the back yard overlooks a bucolic copse, “Oakview House.”
Naming is only one way to make branding an integral element in selling your Delaware home. For a residences that are less distinctive, branding may touch on some external aspect that make living there desirable. A condominium with club facilities and a particularly lively social scene could be championed as “More Than a Condo: a Lifestyle.” If the location is eminently convenient, its brand could be “Life in the Middle of Everything!” If the opposite is true, the property may well be your own “Private Retreat.”
Branding is a creative exercise, so it’s hard to describe exactly what makes it work best. But there are two qualities that mark successful branding. First, it should emblemize an out-of-the-ordinary facet that resonates emotionally (the intellectual appeal has already been covered in the listing details). The other key ingredient is truth. The brand makes a promise that must be kept. Being memorable is only useful in selling a home when the memory is positive—and that means the brand has to ring true.
Putting in the extra creative effort that adds a brand to your home’s marketing blitz is just one of many ways I bring my clients success in selling their Delaware home. Another one of the reasons to give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.