Listing Courtesy of RE/MAX ABOVE AND BEYOND
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
In addition to our Independence, the Fourth of July also marks a sort of mid-year pause. Families with kids have by now shuffled them into summertime activities. All graduates have graduated; the gardens have all been started (and some parts of it, even harvested!). This used to be the season for television series reruns, resulting in measurably less TV-watching; but cable programmers have obliterated that notion—and this year, the Rio Olympics will draw much attention back indoors.
But for the most part, the beginning of July marks OTY: the undeniably Outdoor Time of Year. It’s the sunny, healthy time of year; time to get out of the kitchen and see how much outdoor cooking can get done. It just feels healthier—even if there are just as many calories in a burger cooked outdoors as in the kitchen.
For Leweshomeowners who have been telling themselves they would get around to the annual home maintenance chores pretty soon, it’s also the time of year when they are uncomfortably within visual range of many the details that call out for some quality maintaining. A sagging gate that really should be reinforced; paving stones that tree roots are slowly but surely upending—they may not demand attention in December, but—let’s face it—it’s already July!!!
The outdoor features most in need of attention are different for every Sussex County home, but here is a universal maintenance checklist culled from some of the items that commonly deserve attention. They may not be precisely those that warrant your ministrations, but may serve to jog your memory about the ones that make up your own maintenance checklist:
Deck & Patio – when the weather’s clear, it’s prime time for staining (it usually is an annual task—no matter what the label on the can promised).
Pots & Planters —new ones and old ones deserve “feet” beneath them…or any solution that facilitates draining. The surface beneath will benefit—and likely need less attention of its own later on.
Mold — it’s really easy to deal with if it isn’t allowed to accumulate for years. The products that make eradication easy can be found at all Lewes hardware stores.
Drainage — while you’re out in the yard attending to everything else, keep your eyes open for evidence of runoff where it doesn’t belong. Trace it back to the source: if it’s just the beginning of a drainage issue, dealing with it early can save a lot of expensive grief later on.
Windows — pests frequently enter through cracks and openings that develop around window frames. You may need a ladder to be able to spot what’s developing on top, but if needed, a little caulk will keep your home’s “envelope” intact.
A/C — every kind of air conditioner needs to have its filter cleaned or replaced to prevent needless strain on the fan motor. If not July—when?
It feels good to have an annual look-see at how your home is standing up to the wear and tear that the past year has rendered. Once any issues have been dealt with, the rest of the summer will be that much more enjoyable. And on the very practical side, if and when you decide to hand your Lewes home off to a new owner, the financial rewards for having kept it in prime condition over the years will be measurable. I’ll be here in the meantime—standing by to answer any and all questions about our area’s real estate market! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.