Listing Courtesy of RE/MAX ABOVE AND BEYOND
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
When we are keeping tabs on Lewes’s real estate scene, it’s only natural to go directly to the portion of the market we are most connected to. If we are a renter or investor, our eye is drawn to trends affecting that segment. Lewes home sellers (or potential home sellers) can be counted on to pretty much ignore that information, instead concentrating on the latest single family residential listings, asking prices, and news related thereto.
Yet some trends in one sector can significantly impact the others. That’s the way it is with construction—any kind of construction. Whether it comes in as new building or remodeling, when construction goes up, lots of impacts can find their way to Lewes —some right away, some after a significant lag.
Last week there were reports and reactions to some recent national readings:
HUD reported that March building permits were 4.6% stronger than in last year during the same period. Permits is one of those lagging indicators—a timelier statistic comes in the form of actual housing starts. Starts are bird in the hand numbers, as opposed the permits, which are birds in the bush. U.S. single-family starts came in at more than a million (1,089,000)—a happiness-inducing number if you are a builder. That’s a full 14.2% stronger than in the previous year, though not as robust as in February.
Investors would be more apt to notice starts for buildings with five or more units. Like the single-family starts, they were down from the month before but stronger than in 2015. Usually, availability of more rentals relieves price pressure on the single-family residential market. But in today’s situation, where listings for starter and trade-up homes has been decreasing for four long years—the overall inventory shortage makes that effect less likely for Lewes home sellers (at least anytime soon).
In the same way that it’s simple to imagine the builders smiling at the year-over-year building starts statistics, it’s equally easy to picture the bankers as less exuberant. Let’s face it, the nature of the banking industry is to be more restrained. After all, when we put our own money in the bank, we definitely want them to be cautious. Risk-averse. Stingy, even.
The BankersOnline website (“For Bankers/From Bankers”) played into the prototype, concentrating on housing completions rather than will-o’-the-wisps like permits or starts. And although the numbers there were even stronger (a whopping 31.6% gain over the previous year), a word of caution about over-reading the meaning of that leap is in order. A year ago March, residential completions had been unusually dismal.
All in all, even The Associated Press—who for some reason framed the same numbers into a gloomier cast than seemed reasonable—couldn’t help reporting what the National Association of Home Builders sentiment index showed: “an overall optimistic outlook for new homes as the industry heads into the all-important spring sales season.” That construction industry assessment might not seem to directly affect what Lewes home sellers will encounter, but a lively market is good news for each. I hope you will give me a call if this summer’s market is one you are interested in exploring further! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.