Listing Courtesy of JACK LINGO REHOBOTH
In advertising, they call the photo that glamorizes a product its ‘hero shot.’ In the case of a real estate listing in Dewey Beach, the pictures that accompany the written description can all be hero shots, if enough care is taken.
In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of an Dewey Beach listing that should be given great care—it’s all of ‘em!
Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well known tips that can help maximize the eye-appeal of an Dewey Beach listing:
The exterior photograph is considered by most professional real estate photographers to be by far the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (IOW, shoot from a stepladder)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).
Back Against the Wall!
For the majority of your listing interiors, you’ll want wide angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.
Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)
Take at least one extra shot using the on-camera flash or strobe. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides.
Great looking Dewey Beach listing shots make a significant difference in the degree of response a property draws. I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!
Call/text 302-228-7871 or email me, Russell Stucki, REALTOR® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
Consumer confidence certainly seems to wax and wane in a not-totally-predictable manner. What does seem clear is that when the future is cloudy, Sussex County homebuyers tend to tighten up their purse strings. It’s logical: if you can plan ahead with a greater degree of certainty, you feel better about making the kind of commitment buying a Sussex County home entails.
If you plan on selling your home in Sussex County, you may not be able to do much about whether the economy grows or tanks, or the Federal Reserve expands or shrinks the money supply. But there IS at least one thing you can do to remove uncertainty from the minds of your prospective buyers. Just offer a home warranty!
A home warranty in Sussex County is an inexpensive plan that provides coverage for items that typically fall outside a traditional home insurance plan. The major kitchen appliances are generally only covered by your home policy if they are damaged in a fire, stolen, or suffer damage resulting from some other covered peril. A home warranty provides reassurance for a much broader scope of damage and mechanical breakdown. Warrantee buyers can also opt to include other large items in the home — like the HVAC system, boilers, water softeners and water heaters.
H.U.D. points out that a home warranty is an increasingly popular inclusion because it offers protection during the period immediately following a home’s purchase — the time when most local home buyers know they will “find themselves cash-strapped.” Although payment can be monthly or annual, most home sellers choose a one-time payment option.
In an uncertain world, are homebuyers reassured when a home warranty is part of your offer? Statistics from the National Home Warranty Association provide their own reassurance: they show that including a home warranty as part of the sale can help a home sell for up to 50% faster.
Even though a Sussex County home warranty is an added expense, it’s an investment that can pay off in helping your home sell faster — possibly at a higher price, as well. Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.