Listing Courtesy of ReMax Coastal
Staging is to an Bethany Beach home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Bethany Beach home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Bethany Beach digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Bethany Beach Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
When your family needs more or less elbow room, or a neighborhood change is in order, it’s time to start combing the listings for the right Bethany Beachhouse for sale. At the same time, though, now that prices have been steadily rising for so long, it’s not unreasonable to ask yourself if this a good time to be looking? The question arises from the investment side of a home purchase; so it’s logical to ask what the investors are doing…
Those who looked upon any Bethany Beachhouse for sale only as an investment rather than a place to live tend to fall into one of two groups. The first live by the buy low, sell high school of investing. It’s a philosophy that makes perfect sense—it’s been around since before Wall Street was even paved, and its logic is unarguable. Back when U.S. real estate prices took the express elevator down to street level (and below), this group looked at the chart that showed median house prices, noted the cliff they had just gone over, and started looking for the nearest house for sale to scoop up. Their assumption was that these prices had to go up…eventually—no matter how bleak the future looked. Because that’s always the case.
But that group of canny local investors soon found themselves with unexpected competition. Big investment conglomerates started showing up, suddenly looking for houses for sale at bargain prices. The result was a strange kind of bidding war, where the ‘buy low’ investors who spotted a Bethany Beachhouse for sale at a fire sale price had to compete with institutional bidders (and they had unlimited budgets!). A lot of all-cash sales were made, at a few dollars higher than would have been the case if strictly local investors had had the market to themselves.
Although the second kind of investors may have agreed that there is unarguable arithmetic underlying the ‘buy low, sell high’ philosophy, they are unimpressed by it. Buying low and then selling high is a fine abstraction, but since you never know when the lowest price has been reached, nor when the peak high prices have arrived, they ignore the whole price roller coaster phenomenon. Whenever they have accumulated the right amount of money to invest, their single concern is to find a quality Bethany Beachhouse for sale, buy it at a fair current comparable price, and then hold on to it. They have confidence that markets rise and fall, but in the long run, a quality residence will appreciate in value. So these are the buy and hold investors.
Now, most of us consider a Bethany Beachhouse for sale primarily as a place to live rather than as an investment vehicle. Nonetheless, we don’t offer to pay more than its current market value because we don’t want to lose financially should we decide to sell. But in most cases, we plan to live in the home long enough that we consider a loss unlikely. In other words, we fall into the buy and hold group.
So what does that suggest about whether it’s wise to be looking at Bethany Beachhouses for sale when prices have risen as they have? I may be a bit prejudiced, but a ‘yes’ isn’t hard to come by. For the ‘buy low, sell high’ folks, we haven’t even hit the previous high water mark when you take inflation into account. For the buy and hold adherents, it’s always the right time to buy a quality home at a fair price—especially when mortgage rates are low. Which means that now is also the right time to give me a Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.