Listing Courtesy of COLDWELL BANKER RESORT REALTY - R
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
In addition to our Independence, the Fourth of July also marks a sort of mid-year pause. Families with kids have by now shuffled them into summertime activities. All graduates have graduated; the gardens have all been started (and some parts of it, even harvested!). This used to be the season for television series reruns, resulting in measurably less TV-watching; but cable programmers have obliterated that notion—and this year, the Rio Olympics will draw much attention back indoors.
But for the most part, the beginning of July marks OTY: the undeniably Outdoor Time of Year. It’s the sunny, healthy time of year; time to get out of the kitchen and see how much outdoor cooking can get done. It just feels healthier—even if there are just as many calories in a burger cooked outdoors as in the kitchen.
For Leweshomeowners who have been telling themselves they would get around to the annual home maintenance chores pretty soon, it’s also the time of year when they are uncomfortably within visual range of many the details that call out for some quality maintaining. A sagging gate that really should be reinforced; paving stones that tree roots are slowly but surely upending—they may not demand attention in December, but—let’s face it—it’s already July!!!
The outdoor features most in need of attention are different for every Sussex County home, but here is a universal maintenance checklist culled from some of the items that commonly deserve attention. They may not be precisely those that warrant your ministrations, but may serve to jog your memory about the ones that make up your own maintenance checklist:
Deck & Patio – when the weather’s clear, it’s prime time for staining (it usually is an annual task—no matter what the label on the can promised).
Pots & Planters —new ones and old ones deserve “feet” beneath them…or any solution that facilitates draining. The surface beneath will benefit—and likely need less attention of its own later on.
Mold — it’s really easy to deal with if it isn’t allowed to accumulate for years. The products that make eradication easy can be found at all Lewes hardware stores.
Drainage — while you’re out in the yard attending to everything else, keep your eyes open for evidence of runoff where it doesn’t belong. Trace it back to the source: if it’s just the beginning of a drainage issue, dealing with it early can save a lot of expensive grief later on.
Windows — pests frequently enter through cracks and openings that develop around window frames. You may need a ladder to be able to spot what’s developing on top, but if needed, a little caulk will keep your home’s “envelope” intact.
A/C — every kind of air conditioner needs to have its filter cleaned or replaced to prevent needless strain on the fan motor. If not July—when?
It feels good to have an annual look-see at how your home is standing up to the wear and tear that the past year has rendered. Once any issues have been dealt with, the rest of the summer will be that much more enjoyable. And on the very practical side, if and when you decide to hand your Lewes home off to a new owner, the financial rewards for having kept it in prime condition over the years will be measurable. I’ll be here in the meantime—standing by to answer any and all questions about our area’s real estate market! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.