Listing Courtesy of COLDWELL BANKER RESORT REALTY - R
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
If you were one of those homeowners in Lewes who happened to consult Google for “mortgage rate news” over the weekend, you might have been puzzled by the top two results.
Fortune got the top spot, with an article headlined, “Your 30-Year Mortgage Rate Should Be Lower Than It Is Now.” That might have rightfully ruffled your feathers. After all, if the mortgage rate news is that your rates are higher than they should be, just what kind of chicanery is going on—and who is behind it? This sounds like a greed-inspired ploy of some kind—and details that you’d better read at once!
But, had your eye fallen on the second headline before you clicked on that first, you would have seen the Mortgage Reports blog top line, which was not even slightly conspiratorial-sounding: “Average US 30-year mortgage rate falls to new 2016 lows.”
Taken together, mortgage rate “news” like this could save you the trip from Lewes to Disneyland. Why stand in line for the spinning Mad Tea Party ride, when all you have to do is ask Google for “mortgage rate news” to get dizzy?
What’s really going on???
Googling further would have helped explain. Bankrate told “home-shoppers” that they should “be cheerful: Job growth in June was surprisingly high”—but since that news hadn’t affected mortgage rates “much,” there was a confluence of good fortune: an economy that was perking up but not enough to raise interest rates.
The most encouraging mortgage rate news was actually sounded by The Wall Street Journal, which claimed to explain “Why banks aren’t giving you a 3%, 30-year mortgage…yet.” “Yet”??? The WSJ went on to explain how current “super low” rates could head even further south—but it called for a super robust reader attention span. If they stuck with it long enough, though, Lewes readers discovered that bank profit margins (the “spreads”) were rising while mortgage rates fell because government bond yields had fallen even faster.
You might recall that at one point, Disney put a limit on how fast riders are allowed to spin the Mad Hatter’s tea cups—but apparently nothing of the kind is planned for the financial world. So the first two Google finds for “mortgage rate news” are correct: the rates are even lower than before (per Freddie Mac, 3.41% last Thursday) and it’s reasonable to suggest they could be lower.
All in all, it looks like there is even more reason than ever to take advantage of this particularly rewarding era for Lewes’s real estate offerings. Getting started is easy: just give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.