Listing Courtesy of JACK LINGO REHOBOTH
When you are selling your Ocean View luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Ocean View real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Ocean View luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Ocean View luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Ocean View home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
One of the most effective ways to maximize your chances of achieving the best residential real estate deal possible lies in your ability to partner effectively with your choice of Sussex County real estate agent. Your agent is your local guide through the complexities of Sussex County's market—your assistant, tutor, and trusted right arm in the enterprise of buying and selling a residence. It’s your agent’s job to make the team an effective one—but for all parts to truly work as a unit, some basic elements should be in place…and clearly understood by everyone:
For prospective buyers, when your real estate agent fully understands your search criteria, the end product is a more focused search that yields the intended results most efficiently. It will conserve an under-appreciated asset (your patience)—and free your schedule by eliminating properties that aren’t right for you. Shopping for a home can lead to a bewildering jumble of options. Simply searching online for properties, or driving around likely neighborhood choices looking for "For Sale" signs is an inefficient and time-consuming stratagem. What’s more, tapping into an agent’s comprehensive understanding of the market—past and present—makes you much more likely to unearth the best value/price offerings as they become available.
For those who are selling a Sussex County home, an experienced agent wades through less-than-serious inquisitors, keeping you from getting bogged down with fruitless showings or unreasonable offers.
A move into an unfamiliar area comes with a certain level of risk. A trusted agent equips you with the insights you would otherwise be missing. It can mean the difference between landing your dream property and buying into a subpar situation—one you might regret for years. You only need imagine buying a home in the warmer months only to be blind-sided when access becomes iffy during the rainy season. An agent will have a more complete understanding of the benefits and disadvantages of all of Sussex County neighborhoods—as well as the ability to help you make an informed choice, irrespective of when you are available or ready to buy.
Establishing a candid relationship with your Sussex County real estate agent will not only afford you a buying or selling experience that’s as untroubled as possible, it will also provide you with a resident’s comprehensive knowledge of all the local factors long-time residents take for granted. Buying or selling, I hope you will consider giving me a call for a no-obligation chat about the current market!