Listing Courtesy of BERKSHIRE HATHAWAY HOMESERVICES GALLO-L
The photos that make up your Lewes listing will be key to your home’s marketing effort. If that first impression is positive (or even if it only raises curiosity), those images will have helped you past the all-important first hurdle.
What makes a Lewes listing a visual triumph? I’m afraid that belongs in realm of art, so to a certain extent remains unclassifiable. But some factors that inevitably prevent a good listing shot are a lot easier to describe. Chief culprits:
We’ve all seen listing photos where you can barely to make out what you’re supposed to be looking at — dim shots that make a house look grey and dirty. Since everyone is drawn to a home that’s brightly lit and inviting, when in doubt, turn on more lights! Bright photo highlights make a home look clean and sparkly, so help your Delaware agent plan the photo shoot at the time of day you know your house looks its brightest -- and if the weather doesn’t cooperate, be willing to re-schedule.
A Lewes listing that shows even a few rooms that haven’t been properly de-cluttered can end up alienating potential buyers. Serious buyers want to be able to envision how a house will look once they move in: hard to do when the floors, walls or shelves are packed with your belongings.
Sometimes it’s easy to overlook garbage cans, gardening equipment, or exterior décor touches that once looked nice (and now, let’s face it, don’t). If possible, photograph the house on a bright day with the sun behind you (but remember to keep your shadow out of frame).
You don’t have to be an Ansel Adams to take winning Delaware listing photos. Acing the Lewes listings is just part of a good campaign — and if you’re ready to market your own home, part of why you should give me a call. It’s actually a great time of year to sell!
Call/text 302-228-7871or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.
It’s true of any commercial offering: sometimes a perfectly saleable item doesn’t move off the shelves as rapidly as predicted. Real estate is no exception—not every Lewes home is sold as quickly as its owner and the property’s Realtor® wish. When that happens, and the term of the original listing expires, an important decision must be made: should the listing be renewed, or should another Lewes Realtor be enlisted to try a different approach?
If you have been dissatisfied with the amount of effort your current Lewes Realtor has demonstrated up to now, the decision will be easier than otherwise—especially if you have already communicated your impression and been less than overwhelmed by the response. You are right to expect that your Lewes Realtor will have posted attractive, accurate listing material for the MLS, has included your property in the advertising program that goes out to the community, and has been diligent and professional in showings and (if it was agreed upon) open house presentations. You should have been able to contact her or him within a reasonable amount of time when communications were called for, been satisfied by the punctuality of appointments when scheduled.
If performance in any of these basics has been unsatisfactory, it’s entirely reasonable to entertain a change in representation. On the other hand, if your Realtor has not disappointed in any dimension, you are left in a problematical situation—one which has no clear-cut solution. Whether or not your inclination is to stick with the team in place, to make the right decision you need more information. The best guidance is—get it!
· Before you decide whether or not to extend the relationship, ask your agent to review the days on market (DOM) for similar nearby Lewes properties. An analysis will show whether yours is the only slow-moving property, or whether it has simply hit a lull in neighborhood activity.
· Ask yourself whether you have paid attention to the suggestions offered by your current Realtor. If you have chosen to bypass any of them, this could be an appropriate point at which to reappraise.
· If you have had many showings with few offers forthcoming, it’s a pretty good sign that your asking price is higher than prospective buyers believe is justified. If that’s the case, changing Realtors alone isn’t likely to have the desired effect. You’ll need to fix whatever problems visitors are seeing…or else lower the price.
If a hard-headed analysis tells you that switching Lewes Realtors is warranted, don’t worry too much about the reaction you will get. Most Realtors are very professional; they know that clients do occasionally change representation for a number of reasons, and that hard feelings are simply not warranted. Be ready to interview several agents and to compare what they offer. Pay extra attention to how they propose to stimulate activity—you are well-positioned to appraise their ideas!
For my clients, in addition to an energetic marketing approach, I put a premium on keeping the highest quality communications flowing at all times. Give me a call whenever you have a Lewes real estate query! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.