Listing Courtesy of BAY COAST REALTY
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
A property search in Delaware just ain’t what it used to be.
Young adults grew up with computers, so to them the advent of the connected world—the Internet—brought fewer startling lifestyle changes than it did for their parents and grandparents. But for anyone who thought the emergence of the Web would be the most lifestyle-changing technical innovation to happen in our lifetimes: SURPRISE! Now the whole circus has gone mobile—migrated into phones and tablets and who-knows-what other kinds of devices—all bluetoothed and wirelessed everywhere!
The Wired World brought information into our offices and homes (to the dismay of encyclopedia and dictionary salesmen everywhere); now the Wireless World brings information to wherever we are at any moment (to the dismay of mapmakers and newspaper publishers everywhere).
Yikes! One of the most head-spinning results is the transformation of Delaware property searches. Astoundingly, the NAR tells us that 62% percent of those who buy homes today view them first online! No wonder—the Internet has sped up our already busy lives, so our overloaded schedules make it all but mandatory to look for properties online first—before creating the list of properties we want to view in person.
One of the things you’ll notice immediately when you begin an Delaware property search is the sheer number of results that can come up. That makes it all too easy to find yourself spending more search time than you’d like—sometimes even becoming overwhelmed. To make sure that doesn’t happen, there are a few shortcuts you can take to get the most out of every Delaware online property search.
A good first step is offline: before you click anywhere, make a list of all of the things that are absolute “must-haves” for your Delaware home. This list will provide the basis for all your searches, and weed out time-wasters. Next, create a list of “nice to haves.” If your first list yields too many candidates, use this second one to narrow the field (if your in-person tours don’t pay off, you can always return to List One).
Narrow the Area
If you already know the general neighborhood you’d like to live in, use that to limit the search results. You don’t need to know the area intimately since many sites allow you to search by map or by radius from a specific location (like a school or workplace).
Use Several Sites
There are literally hundreds of real estate search sites, so make it a point to look at those using SCAOR’s MLS (multiple listing service). They have the broadest assemblage of properties regardless of the listing agent. Online sites like Zillow.com and Trulia.com can also be useful in widening your Delaware property search, frequently including homes that are for sale by owner—often not listed by the MLS service (though if you want a buyer agent’s help, you should make sure the owner is willing to work with your agent).
Ready to start your property search here in Delaware? Give me a call—I can send you new listings that meet your criteria the instant they come online!