Listing Courtesy of COLDWELL BANKER RESORT REALTY - R
According to the National Association of Realtors®, active home-buying prospects are turning to the Internet in overwhelming numbers. If you have been a Harbenson house-hunter yourself anytime recently, this will not surprise you. Even after you’ve had to wrestle with an ever-expanding number of new computer apps, you know that when your computer (or notebook or smartphone) is working well, it’s unmatched for speed and breadth of access to what you’re trying to find.
In fact, 62% of those who search for their next home online wind up touring a real-life property after first viewing it online. For homeowners who have listed their Harbenson properties, that’s a healthy incentive to be certain that what they put online is as effective as possible. The more information you can provide these potential buyers, the better your odds of getting them in the door.
One great way to accomplish this is to include a virtual tour with your Harbenson listing. Showing individual photos has always been important, yet single photos alone can’t insure that potential buyers get an in-depth feel for a property. Too often they underplay details that could make a home a standout.
Most virtual tours include multiple angles of each room in the home, giving viewers a better sense of the size of each room and emphasizing more features than would otherwise be possible. You can also include carefully chosen shots picturing important exterior features like the scope of the backyard, the roominess of the garage, plantings in full bloom, etc.
The most well-structured virtual tours in Harbenson take buyers on an emotional journey — a progression through the property similar to what happens during a successful showing. If you want to spark interest, captivate potential buyers, and increase the chances of selling your property in less time, including a virtual tour is all but a necessity in today’s market.
Looking for a powerful marketing approach to sell your home this spring? A Harbenson virtual tour is just one small part of the marketing plan I can offer. Contact me today to see more of my marketing approach: it sells homes!
Staging a Milton home for sale may not be rocket science — but doing it well does require a marketer’s ability to step outside yourself to picture what will most appeal to potential buyers. Our first instinct is to set up our home exactly as we like to see it, but that’s not how the professional stagers do it.
When you think of the way a model home looks, you begin to get the picture: they are always pleasantly neutral. Sort of boring, actually. Always. It must work!
Once you’ve listed your Milton home, there are some very common home staging pitfalls to avoid. First and foremost, as much as possible, pack up your personality and stow it in with the cartons of kid stuff you’re clearing away. Simply assume that prospective buyers won’t love the piles of Oprah magazines in the living room — or the kids’ art projects in the den.
And it’s almost always unnecessary to undertake huge renovations. Home staging is not synonymous with redecorating. Often, sweeping renovations wind up being a money-throw that’s never returned. In home staging as in most activities you undertake in selling your Milton home, consult with your Realtor® partner: it’s often the case that simply lowering your asking price even part of the amount you would have spent will get the job done – and faster!
This spring, as you do a first walkthrough to consider your Milton home staging approach, start by opening all curtains and blinds. The reason? Home staging is most successful when the rooms are filled with light. If potential buyers walk in the door and see a dark or dimly lit room, that’s a house that looks far less appealing – especially as we go through the Daylight Savings months. So throw the blinds open, turn all the lights on, and you’ll see what your prospects will be seeing.
Taking the prospects’ view is what home staging is all about. And when you are looking for an agent to help get you there, I’m ready to put a plan to work for you!