Listing Courtesy of JACK LINGO REHOBOTH
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Rehoboth Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Rehoboth Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
It’s hard to even think about New Year’s without the word ‘resolutions’ popping into your head—not to mention that it’s nearly impossible to go to any kind of Rehoboth Beach New Year’s Eve get-together without the topic coming up. In the realms of diet and exercise, New Year’s resolutions are highly relevant, and the pledges made on their account are the most likely to be followed religiously (at least until the Super Bowl parties put an end to them).
You might think that the field of real estate (even Rehoboth Beach real estate) would be unlikely to inspire any resolute oaths for the coming year, but that proves to be an incorrect assumption. A quick survey of real estate new year’s resolutions yields any number of lists of recommended pledges. There are 6 of them at the Bankrate mortgage site; another 5 at AOL; and a whopping 10 at both the Realtor® and Houselogic websites!
Whether or not you feel duty-bound to put any of these pledges into your own personal action queue on January 1 is up to you—but these are among those that are repeated most often:
Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.