Listing Courtesy of JACK LINGO REHOBOTH
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Rehoboth Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Rehoboth Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
Even if you don’t pride yourself on your artistic flair, you probably have developed fairly firm ideas about what makes some Rehoboth Beach homes come across better than others. Without even consciously thinking about it, you know as soon as you walk through a front door whether that immediate impression is strongly positive, just so-so, or sub-so-so.
A Rehoboth Beach home’s agreeable first impression can usually be laid to a combination of pleasing architecture, diligent maintenance, and appealing décor. Not every home in town has all that going for it, but there can also be a saving note: sometimes the most important impression comes from just a few minor touches—clever accents that just seem perfect.
Now that we’re wading deeper into the months when Rehoboth Beach’s bad weather days are stacking up, we are more likely to find ourselves with some spare time—the commodity that was so hard to find when the sun was shining. That makes it an ideal time to browse through the web (or home decorating magazines, if any of those are around) to fire your creative decorating juices. There are websites galore that feature photos displaying imaginative design touches that other homeowners have come up with. Today, you don’t have to reinvent the wheel—when it’s being reinvented by thousands of others
All by itself, Pinterest is a single source of boundless do-it-yourself design ideas. The virtual pin board site is the source of billions of images its users are proud enough to want to share with the world (and a surprisingly large percentage live up to that appraisal!). Since there are more than 100 million active users every month, the images and ideas are constantly changing. If you’re open to new ideas, this is boundlessly rich territory.
If you enter ‘decorating’ in the search bar at the top of the Pinterest screen, you’ll summon up dozens of tabs (they look like color swatches) that lead to all sorts of classifications. There are Apartment, Home, Bedroom, Cabin, DIY, Room, Fall, Rustic, Kitchen, Bathroom, Wall, Ideas, House, Vintage, Country, Table, Dorm, Cookies (this leads to dessert-type cookies—so here ‘decorating’ means ideas for icing them), On A Budget, Farmhouse, Cottage, Bohemian (a suitable alternate title for that one might be ‘clutter’ or ‘gypsy wagon’) Beach, Nautical, Modern…you get the idea: just about everything.
Alternatively, once you are in the greater ‘decorating’ section, you can also just key in a more specific description of the area you’re exploring. For instance, if you put in ‘spring,’ you’ll see hundreds (perhaps thousands—the pages just keep expanding) of colorful ideas for springtime everything: bunnies, door hangings (a great idea showed an umbrella hanging from a front door knocker with a terrifically colorful springtime floral display bursting up out of the inside of the umbrella)… Then, once you click on any image, you are taken to the creator’s page…and that’s likely to show hundreds of other ideas. A lot of them turn out to be commercial sites, but those have often cooked up some of the most creative ideas.
In case you’ve never visited Pinterest, I’d like to apologize in advance to the amount of time it’s likely to devour. Still, when the weather turns foul, and you’re looking for ways to enhance your Rehoboth Beach home, that’s probably a reasonable price to pay. I have a number of other resources if you are thinking of maximizing your property’s appeal for sale (or for you!). Give me a call anytime! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.