Listing Courtesy of LONG AND FOSTER-REHOBOTH
If 90% of home buyers use the internet at some point in their search, the percentage who go to the Rehoboth Beachlistings has to be close to the same ballpark. It’s hard to imagine anyone NOT wanting to take at least a peek at the current listings. Even if they have already settled on a target property, curiosity would send most of us to check out the way it’s described in its Rehoboth Beachlisting.
When you begin your house-hunting project online, the chances are you just scan the listings’ major features to narrow down the candidates, leaving out the majority of the finer details until later. Some of that information might turn out to be decisive—but most likely not until you’ve settled on the major contenders, and possible already toured them in person.
What can be more important than you’d think might be the descriptive language that describes the overall property: the ‘blurb’ that’s up there at the top of Rehoboth Beachlistings. Just as a good salesman in any field strives to present the most attractive facets of their product, a Rehoboth Beachlisting’s descriptive paragraph can be as important as the glamour photo that accompanies it.
In pursuit of facts that might support that idea, Zillow’s writer Catherine Sherman took a look at some research that dissected the language used in some 24,000 listings. They all resulted in sales—but some brought higher sale prices than did others. Her summary of the findings is pretty interesting:
Luxurious, Captivating, Impeccable (and Spotless) were among the adjectives that appeared most often in listings that resulted in above-average sale prices. That stands to reason: adjectives pointing to higher-end features would be apt to set a superior tone.
Less obviously, some of the nouns that accompanied larger price tags were Basketball, Pergola, and Granite. “Granite” will surprise no one who has been exposed to home design over the past 20 or 20 years—granite counters are the default go-to material that’s come to symbolize quality in kitchen décor. And pergolas are landscaping plusses…
Apparently for lower-priced homes with listings that mention ‘basketball,’ selling prices are 4.5% more than expected. You have to suspect that the word gives some color to a run-of-the mill listing—yet I’d be surprised if just setting up a hoop over the garage door made much of an impact. When Author Sherman writes “Among lower-priced homes…an indoor basketball court is a huge selling point,” I have to think, “DUH!” How many Rehoboth Beachlistings for lower-priced homes have indoor basketball courts (or bowling alleys or soccer stadiums, either)?
More practically, Upgraded and Updated were listing words that coincided with slightly higher sale numbers—at least in mid-priced homes. And Gentle was a surprising winner, too, as in “gentle rolling hills.”
I think ‘gentle’ highlights the most important take-away that I believe is relevant and true. Thoughtfully composed, accurate descriptions are what give Rehoboth Beachlistings a working advantage over cookie-cutter summaries—especially those weighed down by cliché-studded vocabularies. I work hard to insure that my clients’ online presence stands out from the crowd. If you plan to be listing a Rehoboth Beachproperty soon, I hope you will give me a call to demonstrate what I mean! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.
There are many generalizations that can be truly instructive for homeowners with Rehoboth Beach homes for sale. The undeniable importance of “location, location, location!” is a good one; de-clutter! as a main order of business is another…as is the wisdom of researching neighborhood comparables.
Anybody with homes for sale in Rehoboth Beach can usually visit the National Association of Realtors® website for useful nuggets of that kind of information. However, one article that appeared there last week seemed to me to be less than real estate gospel—although it was thought-provoking. It dealt with features that might make some homes for sale harder to sell; features that most people might assume would improve rather than curtail a home’s appeal.
The article named seven otherwise “awesome” features that the author, Jamie Wiebe, thought belonged in that category.
First was a school next door, for the main reason that traffic tie-ups deter many buyers. That’s a pretty common complaint, yet even the author had to admit that younger buyers might see the advantage of having school within walking distance. This one is a tossup—but having school a block or two away would have to be a plus!
Next came middle-of-the-action location, meaning homes for sale on busy streets, because while “you might be intrigued by the activity,” future buyers might not. That’s true of any home for sale and any feature, of course; but it’s probably true that there is some degree of risk that the current popularity of being able to walk to frequent destinations (rather than drive or use public transportation) might fade over time.
More possible minuses were assigned to multistory homes for sale (which might be avoided by older prospects shunning stairs); big backyards and small backyards (fear of yardwork for the former, lack of privacy for the latter); a swimming pool (admittedly, a must in warm climates); and tile flooring (difficult to remove). That last one is where local readers with Rehoboth Beach homes for sale might realize that citing these ‘drawbacks’ is not a uniformly useful exercise, since potential buyers who appreciate the beauty and easy maintenance of tile flooring might not be giving much weight to how difficult it is to remove. And come to think of it, people who garden might actually be willing to pay more for homes with big backyards! Just as people who hate mowing might…etc.
But we shouldn’t be too critical of the author’s approach. It’s always a good idea to consider the pros and cons of how a property will be greeted by the public. And the seventh feature is one I think every Rehoboth Beach real estate professional will agree is questionable: over-the-top renovations. The risk of striking some prospective buyers as ostentatious is possible, but the higher probability is of pricing yourself out of the market.
Part of what I offer is marketing that emphasizes a property’s most marketable features in an unarguably positive light. Give me a call if you are interested in going over how your own home is likely to fare in today’s fall market! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.