Listing Courtesy of COLDWELL BANKER RESORT REALTY - R
Luxury home sales often trace a path that differs from the rest of the market. Just as high-end buyers can afford to take their time to find exactly the property they are looking for, Rehoboth Beach luxury homeowners tend to pick and choose when they will market their properties. That's pretty much what happened in the aftermath of the 2008 housing crisis: many luxury home owners in Rehoboth Beach decided to hold off and wait for the market to rebound before listing. Now, as the housing market continues to recover and home values continue to rise, the potential number of buyers interested in these homes is also on the upswing.
For those who have been postponing the sale of their own Rehoboth Beach luxury home, thisspring is shaping up as a likely time to act. Before you list though, it can't hurt to revisit some basic truths in high-end real estate marketing.
Selling a luxury home requires a different marketing psychology than does traditional real estate. It simply takes longer to find the buyers for these homes, so it is almost always necessary for their owners to practice extra patience throughout the sales process.
It is absolutely essential to work with a real estate professional with experience and connections in the luxury market. An experienced agent understands the ins and outs of selling a Rehoboth Beach luxury home. It's not unusual for them to have fostered a network of qualified potential buyers who may be interested in the property.
Luxury home sales are driven by the desire to attain or maintain a specific lifestyle. It is often necessary to sell the lifestyle as effectively as the home itself. This means staging the home properly, highlighting specific "starring" details, and making sure that everything inside and out is immaculately maintained. It means a little more work for both home owner and agent, but the plus side is the size of the reward at day's end.
If you have a luxury home in Rehoboth Beach and suspect that now is the right time to sell, contact me for the kind of reliable guidance that brings success!
Today’s Internet-savvy home seller knows that before potential Sussex County buyers even make their way to a home’s online listing they may already have been exposed to the property’s pictures posted elsewhere. Since first impressions can be decisive, it’s all the more reason to heed something that advertising professionals have always known: the viewer’s eye is automatically drawn directly to any visible flaws.
That’s why, if you want to entice more buyers by posting the most attractive teaser pics of your Sussex County home, you need to think in staging terms. Professional staging is the most foolproof way to create flawless images, of course — but there are also some easy and inexpensive approaches to creating eye-pleasing images of your home.
Get your Stuff Out
The first rule of staging a home in Sussex County is to make it as inviting as possible — and nobody feels at home when they are surrounded by a stranger’s stuff. Remove the blankets piled on the couch, and take down the Spiderman posters from Junior’s room. When a viewer’s eye goes to a personality-defining detail, it usually shapes the whole impression. Making your home a blank canvas will allow prospective buyers to picture their own belongings fitting nicely in place.
Call the Professional Cleaners
You need to get every inch of the home as clean as possible for it to be inviting (and worth the asking price). This means cleaning things you probably haven't even considered before, like the garage door and the sliding window tracks. Hiring a professional crew for even just a day can do wonders to create a ‘like new’ aura.
One of the things that make staged homes look so warm and welcoming is great lighting. A lot of us have gradually adopted minimal lighting at home — something that can be reversed with a few extra lamps and higher-wattage bulbs. As we approach the end of the winter season in a few weeks, that can make a stark difference.
Staging is just one element that goes into a successful Sussex County home sale. Contact me today to talk about all the other pieces!