Listing Courtesy of RE/MAX REALTY GROUP REHOBOTH
Luxury home sales often trace a path that differs from the rest of the market. Just as high-end buyers can afford to take their time to find exactly the property they are looking for, Rehoboth Beach luxury homeowners tend to pick and choose when they will market their properties. That's pretty much what happened in the aftermath of the 2008 housing crisis: many luxury home owners in Rehoboth Beach decided to hold off and wait for the market to rebound before listing. Now, as the housing market continues to recover and home values continue to rise, the potential number of buyers interested in these homes is also on the upswing.
For those who have been postponing the sale of their own Rehoboth Beach luxury home, thisspring is shaping up as a likely time to act. Before you list though, it can't hurt to revisit some basic truths in high-end real estate marketing.
Selling a luxury home requires a different marketing psychology than does traditional real estate. It simply takes longer to find the buyers for these homes, so it is almost always necessary for their owners to practice extra patience throughout the sales process.
It is absolutely essential to work with a real estate professional with experience and connections in the luxury market. An experienced agent understands the ins and outs of selling a Rehoboth Beach luxury home. It's not unusual for them to have fostered a network of qualified potential buyers who may be interested in the property.
Luxury home sales are driven by the desire to attain or maintain a specific lifestyle. It is often necessary to sell the lifestyle as effectively as the home itself. This means staging the home properly, highlighting specific "starring" details, and making sure that everything inside and out is immaculately maintained. It means a little more work for both home owner and agent, but the plus side is the size of the reward at day's end.
If you have a luxury home in Rehoboth Beach and suspect that now is the right time to sell, contact me for the kind of reliable guidance that brings success!
You could say that selling a home—in Delaware or anywhere else in the nation—is in large part “a light show.” When you dissect marketing statistics that trace the path of the vast majority of buyers, it’s clear that the first sense that comes into play in the selling of a home is sight: either a first view of the online listing, a glimpse of a property with a “for sale” sign out front, or an image in an ad or printed handout. As the saying goes, “the eyes have it.”
Selling Delaware homes really begins with the photography. Professional photographers know that whenever they aim their cameras at something they intend to capture, as important as the actual object itself is the quality of the light that illuminates it. They talk about the “shape” of the light and whether it’s “hard” (meaning shadows are prominent) or “soft” (shadows innocuous). It’s why the pros will time a listing’s emblematic “curb appeal” shot for the sun to be in the most flattering position. Inside, they may use as many as three or four hidden slave strobe lights to brighten larger rooms where the natural light is photographically uneven.
With few exceptions, light and bright is the rule of thumb for what succeeds best in selling a home. That guideline explains why most agree that the preferred wall colors are variations of “pale” this or “light” that. The perennial favorites are light beige, pale taupe, and pale gray-blue. The common denominator for room color recommendations is high to moderate reflectivity—in other words: light and bright! A recent published analysis of over 32,000 photos of sold homes seems to have been a largely unnecessary exercise: the leaders were (you guessed it) pale gray blue and light beige.
The same thinking leads to the good practice of preceding every showing and open house with a quick trip through the home, opening blinds and curtains and turning on lamps and overheads.
But there are exceptions, of course. Delaware homes with media rooms can often benefit from dimmed lighting that accentuates media screens. Likewise, a rich, darkly paneled study can do the same. Both make an interesting contrast with the rest of the home (and a dramatic break in the whole presentation). When showing a client’s property, some agents lead the guests on a predetermined route through the property. The idea is to manage the progression of impressions to achieve maximum impact.
When you begin to contemplate selling your own Delaware home, even if it’s not being planned for a while, I hope you will give me a call. I’ll come out so we can chat about some low-intensity preparations that will pave the way for a quick and easy eventual sale. There’s never any obligation—and there are often some early steps you can take that result in meaningful results! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.