Listing Courtesy of JERRY MUELLER REAL ESTATE INC.
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Bethany Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Bethany Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
First of all, a Spoiler Alert: It’s not fair to peek down where the answers are! Now that we’re clear on that, this is a quiz that will tell you how "Decade Sensitive" you are when it comes to Sussex County home décor. It took a little browsing around to put this together, but it sure was fun.
The idea is to match the décor item with the decade it is most closely associated with. Ready? GO!
A. Popcorn Ceilings
C. Sherwood Green & Stratford Yellow
D. Stainless Steel Appliances
E. Shag Carpets
F. Sustainable Materials
G. Kitchen Islands
Now that you’ve matched the items with the decade, you’ve probably noticed that there is a lot of ambiguity here, because Sussex County home décor themes didn’t just go in and out of style at the beginnings and ends of decades. The answers are combed from a variety of sources, but here is what the consensus (sort of) agrees on:
The 50s: Answer-C. Sherwood Green and Stratford Yellow were first popularized for kitchen appliances during the postwar era. The 50s can be forgiven for these unnatural apparitions, which might have had something to do with the advent of vinyl flooring in the kitchen …
The 60s: Answer-A. Popcorn Ceilings – Thank you, The 60s, for giving us this innovation. They were popularized for conveying a "textured" look, adding insulation, and cutting down sound. We’ve been scraping them off ever since…
The 70s: Answer-E. Shag Carpets (of course!). Sometimes associated with the 60s, but unmistakably reaching peak popularity in the 70s, a "period when wall-to-wall carpeting was fairly new." Its fluffy look and feel remained popular until The 90s, when it is said to have "faded into oblivion." Hardly—it’s still causing vacuum cleaner jams in Sussex County homes with cool "vintage" décor.
The 80s: Answer-B. McMansions, aka "garage Mahal," "starter castle," and "Hummer home." They may have been around since The 70s, but the term first appeared in the Los Angeles Times in 1990. Even the wisecracking nickname couldn’t curb the irresistible advantages of the mass-produced luxury home. Unexpectedly, some of them turn out to have been quite well-built.
The 90s: Answer-G. Kitchen Islands. If you placed these in The 80s, you’ve got a good argument, because that’s the era when modern kitchen design really took off. In The 90s, though, the ‘island’ first took its place in the majority of new kitchens spacious enough to make it practical. They are still everywhere, so you’re forgiven if you put them in The 2000s or Now.
The 2000s: Answer-F. Sustainable Materials. Even defining "sustainability" can get you into an argument (it could be salvaged wood countertops; might be granite), but the Green movement that took off in The 60s began to get serious government support in the New Millennium.
NOW: Answer-D. Stainless Steel Appliances. You can’t get away from them: today’s prospective Sussex County home shopper is finding glistening stainless steel refrigerator and oven doors in kitchens all over the place. This finish may have been around for more than a decade, but is NOW available at so many price points it’s hard to think of a single décor item that is as widespread—or one that’s more likely to stay popular long into the future.
With or without the stainless steel appliances, if yours is one of the Sussex County homes that will be listing this spring, do give me a call!