Listing Courtesy of OCEAN ATLANTIC SOTHEBY'S INTL REALTY
This is actually a situation that’s very common, but not much remarked upon: you know you are going to be selling your Dewey Beach home—only not for a while…and perhaps not for a very long while! Is there anything you should be doing now, long before actual preparations are called for?
There sure is! Let’s call these low-intensity preparations. They may be low-intensity in the immediacy department, but when the distant day arrives when you are selling your home, they can be very fortuitous. Here are some of the elements you can benefit from putting into action long before you expect to need them—
Number One (the most obvious and perhaps most important) is landscaping. Trees and bushes are part of the backdrop of our everyday living, and something many people—even gardeners—may tend to accept without envisioning large-scale changes. That’s because they grow so slowly it doesn’t seem realistic to worry about what might be possible. But when you think long-range, landscaping should be at the forefront. When the time comes for selling your home, a vision first initiated five or 10 years earlier can become a colorful and shady reality, worth a very great deal in terms of the overall impression your Dewey Beach property makes.
It’s human nature to just put up with heating, plumbing, air conditioning and other systems that could operate much more conveniently and economically, but which are expensive to overhaul. But think realistically: if you know that later on you will be selling your Dewey Beach home—and realistically will certainly have to upgrade those vexing mechanicals when that happens—give serious thought to taking action earlier…even NOW! Not only will you be able to enjoy the improvement, it’s entirely possible that savings realized from the gains in efficiency will materially offset your initial outlay. Why let the future owners get all the benefit?
When you are selling a home, photography is one of the most impactful marketing tools you’ll have at your disposal. A couple of years before you plan to join the Dewey Beach listings, keep a camera ready to snap those fleeting moments when the season and light combine to make some detail of garden or home magically illuminated. Even a professional photographer can’t ‘make’ such moments happen. As Ansel Adams’ outdoor masterpieces confirmed: the perfect light at the perfect season is worth more than money can buy.
It doesn’t hurt to keep abreast of happenings in the national and Dewey Beach real estate market, so that you’re informed about what to expect when you ultimately join the fray. One of the best ways to do that (other than to keep reading my blog) is to check out the neighborhood listings from time to time: they’re here on my site. And one of the best ways to proceed when the moment does arrive when you will be selling your home in Dewey Beach is (of course) to give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestate.com.
If you are bound and determined to try to sell your Dewey Beach house without the aid of a real estate professional, you will quickly discover that one critical element that can’t be overlooked is marketing. Just planting a ‘For Sale by Owner” (FSBO) sign on the front lawn and taking an 8-line classified ad in the Dewey Beach paper is a good first step—but that’s all it is. Not only must you immediately embark on a do-it-yourself real estate marketing campaign, you will be doing so against competition from all the similar properties which will be promoted by the veteran voices of the real estate industry. It’s a true David and Goliath situation; but Goliath isn’t just a giant—he’s a superbly well-organized giant. If you’re going to be a David, you’d better arm your sling with more than pebbles!
Start with the product you will be marketing. While you are putting your house into top-notch presentation shape, first banish any temptation to overlook areas that need elbow grease or budget dollars to bring them up to top condition. Any defects that go uncorrected will be reason for lowered offers (or no offers at all). Remember that competing properties have Dewey Beach real estate marketing channels open to them, and will have been put on the market after consultation with experienced hands. Your ultimate ace in the hole can only be that of having a desirable property, well-situated and clean as a whistle. But that ace will only be relevant if your marketing effort brings a critical number of potential buyers through the front door!
Another key will be to hire the best real estate photographer in Dewey Beach, and on the appointed day, to give her or him reason to relish the day’s project! Photographers are in the business of presenting eye-pleasing products, but they can’t create what isn’t there. On the day of the shoot, arrange to be at the photographer’s side to help clear or rearrange objects that the lens ‘sees’ as superfluous or obstructive. When spaciousness is mission critical—as it is in real estate marketing—less is always more. The pro you’ve hired will be used to working with professional real estate agents (who sometimes pay their fees), so be quick to help where needed. The difference between great professional real estate photos and poor ones taken by an amateur is more critical in a FSBO situation, where the seriousness of the endeavor is automatically subject to scrutiny.
Ditto, the video or virtual tour. Real estate marketing in Dewey Beach does not in all instances require a video component—but most FSBO campaigns are launched without even considering the option. What is not optional in any serious offering is a well-written, technically correct Dewey Beach listing, so you should do your best to use every web outlet available to position your offering online, including a web site that facilitates gathering data from interested parties. There are also services that, for a price, will help you place your listing. Generally, you pay more for more exposure—frequently six to 10 times the base rate—with the enhanced deluxe packages usually including an MLS insertion, which is vital. When you remember that you are competing against Goliath, it’s no time to skimp!
You should also consider creating, printing, and distributing flyers, photo ads in the local press (real estate magazines, newspapers, etc.)—everywhere you are used to seeing Dewey Beach real estate brokerage ads. All of which points to what most Dewey Beach home sellers eventually conclude: rather than reinventing the wheel, the other option is to team up with an Dewey Beach real estate marketing professional…
If that’s your choice, I hope you’ll count me in! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.