Listing Courtesy of KELLER WILLIAMS REALTY
When you think about the importance of staging when a Bethany Beach home goes on the market, you might relate it to how department stores go about increasing sales during the holidays. You have only to stroll through the front door of any of the legendary department stores this time of year to experience what I mean: the most successful ones fairly assault your senses with the color, glitter, sounds (sometimes even the scents!) of the season. If you’ve ever strolled down 5th Avenue in Manhattan any time after Thanksgiving, you’ll have experienced a major jaw-dropping tourist attraction. It seems like the whole place is staged—and masterfully, at that!
Why so many veteran merchants put that kind of effort (and budget) into holiday decorating is proof of how cost-effective staging is for merchandising. It’s not that different when a Bethany Beach home is being prepared to be offered to the public. Effective staging for an Bethany Beach property performs the same function that Macy’s and Neiman Marcus hope to achieve: to indirectly alter their visitor’s mood to one more receptive to the designer’s goal. Department store holiday décor is more than just eye-candy created to instill a jolly mood. By transporting us into the spirit of the season, it gently cues us into recreating how we feel at the moment of gift-giving (i.e., generous gift giving!). Sometimes that might take 50 or more fully-decorated Christmas trees—all for the sole purpose of creating an atmosphere that Scrooge himself couldn’t resist!
In the same way, staging a Bethany Beach home effectively can put prospective buyers into in a receptive frame of mind. The goal is to create an instant impression that does two things.
, it immediately establishes trust. By presenting a well-designed and smartly maintained environment, it acts to dispel one major element of buyer resistance—the fear of the unknown, which in the case of a Bethany Beach home sale translates into lurking suspicions about the condition of "somebody else’s" house. Good staging envelops visitors in spaces that just feel substantial.
(just as important), staging an Bethany Beachhome effectively creates a welcoming feeling. If visitors feel comfortable—at ease enough that they can easily picture themselves at home there—they are much more likely to consider the next steps. Not every home can appeal to every prospective buyer, of course, but good staging does away with idiosyncratic artifacts that would narrow the field.
National studies show time and again that, staged correctly, homes are more likely to garner higher offers—and more quickly. Of course, staging is only one step in the process of listing and selling a home, and it isn’t even the first: that one is giving me a call!
Today’s Internet-savvy home seller knows that before potential Sussex County buyers even make their way to a home’s online listing they may already have been exposed to the property’s pictures posted elsewhere. Since first impressions can be decisive, it’s all the more reason to heed something that advertising professionals have always known: the viewer’s eye is automatically drawn directly to any visible flaws.
That’s why, if you want to entice more buyers by posting the most attractive teaser pics of your Sussex County home, you need to think in staging terms. Professional staging is the most foolproof way to create flawless images, of course — but there are also some easy and inexpensive approaches to creating eye-pleasing images of your home.
Get your Stuff Out
The first rule of staging a home in Sussex County is to make it as inviting as possible — and nobody feels at home when they are surrounded by a stranger’s stuff. Remove the blankets piled on the couch, and take down the Spiderman posters from Junior’s room. When a viewer’s eye goes to a personality-defining detail, it usually shapes the whole impression. Making your home a blank canvas will allow prospective buyers to picture their own belongings fitting nicely in place.
Call the Professional Cleaners
You need to get every inch of the home as clean as possible for it to be inviting (and worth the asking price). This means cleaning things you probably haven't even considered before, like the garage door and the sliding window tracks. Hiring a professional crew for even just a day can do wonders to create a ‘like new’ aura.
One of the things that make staged homes look so warm and welcoming is great lighting. A lot of us have gradually adopted minimal lighting at home — something that can be reversed with a few extra lamps and higher-wattage bulbs. As we approach the end of the winter season in a few weeks, that can make a stark difference.
Staging is just one element that goes into a successful Sussex County home sale. Contact me today to talk about all the other pieces!