Listing Courtesy of RE/MAX REALTY GROUP REHOBOTH
When you are selling your Rehoboth Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Rehoboth Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Rehoboth Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Rehoboth Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Rehoboth Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Built into the way an Rehoboth Beach home changes ownership is the institution of the appraisal report—the document which attempts to place a dollar value on the property in question. That word “attempts” is the key when it comes to appraisals. Although it would make life easier if Rehoboth Beach appraisals consisted of completely objective, scientifically verifiable calculations, in the real world, they can’t be.
Rehoboth Beach appraisals are created by locating comparable properties that have sold recently on the open market, then adjusting that dollar amount to reflect the differences between them. That’s where perfect objectivity becomes…um…subject to interpretation.
If only any two homes were exactly the same in every detail, the latest price paid for one would be the best appraised value for the other. But even in the best case—say, two tract homes built at the same time with exactly the same features—their appraised values probably wouldn’t be exactly the same. After all, they can’t occupy the same plots, and one location might be preferable. They might not have the same maintenance history, so one might be in better condition than the other. The landscaping could differ greatly…and so on.
This is the reason why adjustments need to be made—and why the skill of the appraiser is so important. (I’m tempted to say that’s why appraisers get the big bucks; but in fact, our Rehoboth Beach appraisers’ fees are actually quite reasonable). Details on how they go about finding fair value for those adjustments is the subject of a recently revived investigation done by CoreLogic’s Jon Wierks. For anyone who finds themselves relying on local appraisals to validate an asking price (or the home loan that will allow a sale to close), the report makes for interesting reading.
The focus of the piece was to elaborate on which adjustments are most influential in creating appraisals. By analyzing more than a million sample appraisals made between 2012 and 2015, the study determined which features had the greatest impact on the resulting evaluations. They disregarded any feature that didn’t appear on at least 10% of the reports—and came up with the most important features. If this were the Oscars, we’d now say, “the envelope, please”:
Most frequently adjusted: LIVING AREA (no surprise here; square footage almost always differs).
Runner-up: ROOMS (that is, the number of bedrooms and bathrooms).
Greatest value adjustment: QUALITY RATING (the average adjustment came in at a not inconsiderable $15,000!).
Runner-up: OVERALL CONDITION.
These findings underline truly how important the skill and experience of the appraiser turns out to be, since the greatest dollar amount impact depends on the more subjective criteria. That’s even before taking into account that three free-form factors appeared in more than 10% of the appraisals. These miscellaneous factors, given the mysterious names “Other1, Other2, and Other3,” reinforce how unclassifiable are the differences between most properties and their closest comparable neighbors.
When it comes to Rehoboth Beach real estate, I aid in every aspect of the process. I hope you’ll think of me (and definitely give me a call!) when the time to buy or sell approaches. Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.