Feb 22, 2015
Luxury home sales often trace a path that differs from the rest of the market. Just as high-end buyers can afford to take their time to find exactly the property they are looking for, Rehoboth Beach luxury homeowners tend to pick and choose when they will market their properties. That's pretty much what happened in the aftermath of the 2008 housing crisis: many luxury home owners in Rehoboth Beach decided to hold off and wait for the market to rebound before listing. Now, as the housing market continues to recover and home values continue to rise, the potential number of buyers interested in these homes is also on the upswing.
For those who have been postponing the sale of their own Rehoboth Beach luxury home, thisspring is shaping up as a likely time to act. Before you list though, it can't hurt to revisit some basic truths in high-end real estate marketing.
Selling a luxury home requires a different marketing psychology than does traditional real estate. It simply takes longer to find the buyers for these homes, so it is almost always necessary for their owners to practice extra patience throughout the sales process.
It is absolutely essential to work with a real estate professional with experience and connections in the luxury market. An experienced agent understands the ins and outs of selling a Rehoboth Beach luxury home. It's not unusual for them to have fostered a network of qualified potential buyers who may be interested in the property.
Luxury home sales are driven by the desire to attain or maintain a specific lifestyle. It is often necessary to sell the lifestyle as effectively as the home itself. This means staging the home properly, highlighting specific "starring" details, and making sure that everything inside and out is immaculately maintained. It means a little more work for both home owner and agent, but the plus side is the size of the reward at day's end.
If you have a luxury home in Rehoboth Beach and suspect that now is the right time to sell, contact me for the kind of reliable guidance that brings success!
Feb 21, 2015
Some folks live for our Sussex County winters. For them, the brisk air is a tonic; longer night times are invitations to enjoy the warmth and cheer of fireside camaraderie; the prospect of winter sports is something they look forward to all year long. For everyone else it may be more of a drag—particularly when a succession of storms seem to conspire to make their lives miserable.
It can also be a tough time to sell a Sussex County house—but only if you allow it to be! Winter does tend to make most Sussex County houses look drab and barren; and, in general, potential buyers tend to be scarce for a number of reasons. But those who are in the wintertime hunt are apt to be quite serious, so it’s worth remembering that sales can be kindled on even the bleakest February day—especially for owners who keep in mind some simple guidelines:
1. Create your own warmth
Whether it’s turning up the thermostat, lighting a crackling fire, or arranging for that batch of chocolate chip cookies to have just emerged from the oven, thinking cozy is the antidote to gloomy days. The object is to make the entrance from the cheerless outdoors a passage into a welcoming environment brimming with welcoming ambiance. To sell a house in foul weather, make the contrast with the outdoors as stark as possible!
2. Light their way
To compensate for the dimmer sunlight on some winter days, dispel the gloom by turning on all the lights: lamps, overheads, chandeliers—any and everything to brighten the place. To sell an Sussex County house (especially in later afternoon showings), be certain to open shades and curtains, too.
3. Have summertime pictures on hand
Be sure to lay out a picture or two of the property in more attractive months. While potential buyers may not be able to see the home when the sun is shining, a picture can help them envision what the house is like during most of the year.
4. Plus—the regular drill!
And don’t forget the basics: carefully tidied, sparklingly polished, spotlessly cleaned, etc. It may be a little bit more of a chore to disperse the clutter (it does seem to multiply when you’ve been cooped up for days!), but it’s every bit as important as ever. Aromas are important anytime you sell a house, so obliterate stuffy winter air with strategically placed potpourri and candles.
The fact is, when it’s properly priced, you can sell a house in Sussex County at any time of the year. To get the ball rolling, I hope you will make my number the first one you call!
Feb 21, 2015
When you step outside and feel a crisp chill in the air, you know it: winter is on the way. If events have so ordered themselves that you find yourself selling your home in Rehoboth Beach during the winter months, you’re probably aware that it is not the preferred real estate season. Prospects are less likely to be out and about touring properties when the weather can interfere; the holidays take huge chunks out of everybody’s schedule (not to mention the havoc wreaked on family budgets) — plus, the aura of optimism that arrives at springtime won’t arrive until far in the future…
Nonetheless, selling your Rehoboth Beach home during the winter months is eminently doable! In fact, because fewer offerings will be competing for the quite determined corps of would-be homebuyers, selling your home during the winter months can actually yield an outstanding result. Veteran sellers know how to maximize that prospect:
1. Advertise with spring or summer photos
Showing what your house looks like when the weather’s prettiest will be warmly received. Don’t rely on prospective homebuyers’ imaginations to do it as well.
2. Make your home cozy
Selling your home in Rehoboth Beach during the cooler months is actually an opportunity to show it at its "homiest." Light the fireplace; turn on all the lamps; bake those chocolate chip cookies (or light scented candles — cinnamon is a holiday favorite).
3. Fine-tune the thermostat
People are turned off when a home feels chilly — just as they appreciate stepping into a warm and cozy listing (especially if they were just touring a vacant home).
4. Set a reasonable asking price
If you are going to be selling your home in Rehoboth Beach during the approaching season, it’s not the best time to "test the market." Selling in a timely manner requires pricing the property accurately. You want to motivate the serious buyers to take a break from holiday obligations to turn out to view your house.
If you’ve been contemplating the idea of selling your home in Rehoboth Beach, know that there will be winter buyers out there. Call me today — let’s find them!
Feb 21, 2015
Lewes home owners don’t have to live in the kind of January landscape that features blizzards and snowdrifts to want to winterize their home before the onslaught of the chilliest temperatures. In even the mellowest of climates, winterization is a way to shrink energy bills. And even if the recent shocking downward spirals in world oil prices have sent your home heating costs to the bottom of your budget-tightening "to do" list, remember that if and when you eventually put your Sussex County home on the market, low utility expenses can be a strong selling point. Regardless of how you set your internal thermostat, theBig Three of energy cost reduction always include the following:
Raise the Air Temp; Lower the Water Temp
Two tips that could seem counterproductive will cut energy costs in many an Sussex County home. You’d think you should just switch ceiling fans off until spring, but not so. For cooling, the blades are set to spin counterclockwise so that cool air won’t be wasted down near the floor. The tip is to reverse the fan’s rotation to clockwise. That will act to push warmer air down from the ceiling. Wait until the blades come to a stop, then slide the small direction switch (it’s usually next to the pull cord). The second tip is actually one you can do any time of the year since hot water heaters are usually set to heat to 140 degrees. In truth, most of us don’t need it that hot. Try resetting the temperature to 120 degrees, and see if it’s sufficient. If so, in the course of a year you’ll save more than a few dollars!
Block Air Creep
For a few dollars, a tube of caulk can be a final defense against the creep of cold outside air. Use caulk to seal cracks in the walls and gaps around your windows and doors. In extremes, there are inexpensive extra measures, such as see-through plastic sheets to cover windows with a second seal (doing both would keep the most remote Siberian cabin as buttoned-up as a baby kangaroo). If a drafty door will have to wait until spring for full renewal, an interim trick is to roll up a bath towel and place it against the threshold. This temporary fix keeps out the worst drafts and doesn’t cost a dime.
Take Care of Your Air Conditioner
If you have water-served central air, during the colder months when it’s out of service, good maintenance requires draining the water hoses. Split air conditioners don’t have that issue, but some of them need an exterior cover for preventing drafts (if you haven’t felt any on chilly evenings, it’s not necessary). If you haven’t already removed any window units, better go to the hardware store to buy exterior covers: a lot of chilly air can make its way in through uncovered vents.
The Big Three tips alone comprise a Sussex County home winterization program that costs less than a burger and fries—yet can result in measurable energy savings. If you have found any other simple energy savers, I hope you’ll share: drop me an email, or give me a call at the office!